Earned coverage of company news
Finding the story in your launches, integrations, customers, audits and data, and pitching it to the desks it fits, told in their terms rather than in token language.
Output: editorial coverage, with no placement fee.
SEO MonsterWeb3 PR Agency
Web3 PR Agency for Blockchain Companies: Company News, Not Token Hype
Coverage of what the company does, its launches, integrations, customers and data, pitched to the outlets your users and partners read, with every paid placement labelled and priced before it is bought, and the result measured in what people find when they search your name.
Fixed-fee audit, two weeks, no retainer to start.
- Best for
- Chains, infrastructure, developer-tool, tokenisation and payments companies, and protocols with news: a launch, an integration, an audit, a partnership, data no one else has.
- What you get
- Story finding and pitching to the outlets your story fits, executive commentary, labelled sponsored placements where they earn their cost, brand results and AI mentions.
- Price
- Fixed-fee audit, $6,500, delivered in two weeks. Retainers from $6,000 a month. Sponsored placements and distribution are billed separately, each shown with its price before it is bought.
- How we work
- Earned and paid on separate lines and labelled on every report. No “guaranteed tier-1” packages. Anything that could promote a token goes to your compliance sign-off first.
- Timeline
- Sponsored placements land in days; earned coverage follows the story, usually within the first month.
- Not what we sell
- Token-price PR, introductions to exchanges or funds sold as a service, KOL campaigns and wire packages sold as coverage.
Where coverage counts: what AI answers are built from
Partners and users both ask an assistant before they decide. We measured which pages crypto answers are built from, because those pages, not the wire, are where coverage pays.
On 23 October 2026 we put 36 questions to Perplexity and to ChatGPT with web search, the kind a user asks before choosing: the safest exchange for a beginner in the US, the UK or the EU, the most secure hardware wallet, where to earn yield on stablecoins, which lending protocol is safest, where to stake ETH, how to tell whether a new token is legit, the best crypto debit card, the best crypto tax software. Every question asked for a recommendation, so every answer names products, and we read which pages each answer was built from.
| What we measured | Result | What it means for you |
|---|---|---|
| Cited pages that are a ranked list or a comparison | 69% on Perplexity (246 of 358 citations), 73% on ChatGPT (56 of 77) | Coverage pays when it lands where answers are built: ranked lists and comparisons. A placement that never reaches one is reach without a record. |
| Citations on the own site of a project the answer recommends | 6% on Perplexity (22 of 348). In 15 of those 22 the page was the project’s own “best of” list ranking itself among competitors | What other people publish about you makes up most of the answer. That is PR’s ground, not your website’s. |
| Coinbase, the brand named most often | Named in 12 Perplexity and 16 ChatGPT answers. coinbase.com cited in none of them | The most-named brand in the run is named on the strength of other people’s pages. Third-party coverage is the mechanism at every size. |
| Citations on another crypto company’s blog or learn pages | 30% on Perplexity (105 of 348), in 32 of 36 answers. A tax-software company is the fourth most-cited domain, for its pages on the best exchanges | Answers borrow other companies’ explainers. A quotable executive and data of your own are how a blockchain company gets into those pages. |
| Answers citing crypto media | 27 of 36 on Perplexity, but 32 of the 50 media citations are the outlet’s own ranked lists, not news. 2 of 36 on ChatGPT | A media citation is usually the outlet’s own list, not its news. Pitch the list and the reporter, in crypto media and beyond. |
| ChatGPT answers given without searching the web | 11 of 36, including both stablecoin-safety questions and all five questions about whether a new token is legit | Where the model does not search, only what it learned counts. Coverage in outlets that stay up and are widely read is the slow lever, and the only one. |
| Reddit, YouTube and regulators cited | Reddit 8 citations of 358, YouTube 0, regulators 2, on Perplexity. None of the three on ChatGPT | Threads and regulators barely appear in these answers. A partner’s due diligence still reads both, and threads rank for your name in Google. |
An answer is only as current as what the model learned. Asked which stablecoin is the safest to hold, ChatGPT answered without searching and recommended BUSD, which Paxos stopped issuing in February 2023. Coverage that puts the current facts on record, in outlets the models read, is the only fix, and it takes months. That is why PR is a programme, not a launch-week spend.
Method: Perplexity (sonar) and ChatGPT (gpt-4.1-mini with web search) through the API, 23 October 2026, one answer per question, 36 questions in eight categories, US unless the question was about the UK or the EU. A source is a distinct page the answer cites; ChatGPT’s logo links above each product it lists are not counted. Domains were classified by hand and five answers checked against the raw responses. A small sample, read as a direction: Perplexity returns at most ten sources an answer, so its ten is a ceiling, not a finding.
Why web3 PR is a different job
General PR rules hold. Five things do not, and they decide whether a blockchain company’s coverage buys anything.
- 1
Company news is not token news
Most web3 PR is token PR: listings, price and launch hype for holders. A company with partners and customers needs its integrations, customers and data reported, which is a different story, read by different people, and judged by whether it holds up.
- 2
Most crypto coverage is bought
Crypto outlets sell sponsored articles and wires sell guaranteed pickup. Buying is not the problem; not knowing, or not labelling, is. Tech and business press mostly do not sell editorial, so a story has to earn its place there.
- 3
“Web3” is a hard sell to a business desk
Business and trade editors cover what a technology does for a bank, a payments company or a developer, not the token. The story has to be told in their terms: customers, integrations, volumes, regulation.
- 4
A release can be a promotion
Anything that invites people to buy a token is a financial promotion in the UK and marketing under MiCA in the EU, and paid promotion of a token that is a security must disclose the payment in the US. A company announcement written as news is different, and most can be.
- 5
The brand results are the due diligence
Before a partnership, a listing or a raise, the other side searches your name. Coverage, review threads, “scam” pages and phishing clones decide the first impression unless PR treats that page as its own.
What we do
Six parts of one programme. Earned work is the core; paid work is used where it earns its cost, and named as paid.
Executive visibility
Founders and engineers prepared and put forward as commentators on regulation, security and the technology, and bylines where an outlet takes them.
Output: spokespeople ready for the questions editors ask.
Sponsored placements, labelled
Where a paid piece reaches readers you need, we choose the outlet for its audience, price it up front, check how it is labelled and how its links are marked, and show it to you before buying.
Output: paid reach you chose, with its cost and label on record.
Announcements
Releases written as news, checked against the promotion rules of the markets they reach, and placed where your partners and users will see them, not on hundreds of sites no one reads.
Output: the announcement on record, in the places that matter.
Brand results and reputation
What appears for your name with “review”, “scam”, “legit” or “partnership”: official pages that answer it, coverage you can stand behind, and impersonation and phishing clones reported to search engines and hosts.
Output: a first page for your name you would show a partner.
AI mentions
A tracked prompt set for your category, the outlets and lists the answers cite, and pitching built around those sources rather than around a generic media list.
Output: mentions and citations on prompts you chose, reported monthly.
Who this is for, and who it is not for
Coverage works when there is something to report and a company behind it. Two briefs we turn down, so we say which before the call.
For
Infrastructure and B2B blockchain
Chains, node and data providers, custody, tokenisation and payments companies whose buyers read trade and business press before they take a call.
Protocols and foundations with news
Launches, upgrades, audits, integrations and usage data worth reporting, to users and to the partners who build on you.
Companies about to be checked
Before a raise, a partnership or a listing, when the other side will search your name and read the coverage behind it.
Not for
Token-price PR
Coverage meant to move a price, “to the moon” releases or paid hype. That is promotion, it is regulated, and we do not sell it.
Making true reporting disappear
We answer criticism and outrank falsehoods with better sources. We do not take down accurate coverage.
What the promotion rules change for web3 PR
A press release about a token is marketing in every regulator’s eyes. Here is the short version for the markets we are asked about most.
| Where | Rule | What it changes for organic work |
|---|---|---|
| United Kingdom | FCA financial promotions regime for qualifying cryptoassets, in force since 8 October 2023 (COBS 4.12A) | A promotion to UK consumers, from any country, must be made or approved by an FCA-authorised firm or made by an FCA-registered crypto firm, and carry the FCA risk warning. Incentives to invest are banned, refer-a-friend bonuses included. The registered-firm route ends on 25 October 2027, when the new UK regime starts |
| United Kingdom, social media | FCA guidance FG24/1 on financial promotions on social media, March 2024 | Influencers and affiliates who promote crypto without an authorised firm’s approval may be committing a criminal offence. A paid post needs an approved promotion behind it |
| European Union | MiCA, Regulation (EU) 2023/1114, applying in full since 30 December 2024. Every national transitional period had ended by 1 July 2026 | Marketing for a token must be identifiable as marketing, fair, clear and not misleading, and consistent with its white paper, and it cannot start before the white paper is published. A service provider needs MiCA authorisation to serve EU clients |
| United States | Securities Act section 17(b); FTC Endorsement Guides, revised July 2023 | Anyone paid to promote a token that is a security must disclose the payment and its amount: the SEC settled with Kim Kardashian for $1.26 million over one undisclosed post in October 2022. Paid endorsements must be disclosed clearly and conspicuously |
| Google, Meta and X ads | Each platform’s crypto advertising policy, as read on 23 October 2026 | Exchanges and wallets need a local licence and platform certification, country by country. Google Ads does not accept ICOs, DeFi trading protocols or trading-signal sites anywhere |
| Google Search | Search quality rater guidelines, September 2025; spam policies, updated 28 August 2026 | Content about investing money is read at the “Your Money or Your Life” bar: who wrote it, what it is based on, whether fees and risks are stated. Links in paid press releases and sponsored posts must carry nofollow or sponsored; keyword-anchored paid links are link spam |
What this means for the plan
Company news is not a token promotion
An integration, a customer or an audit can be reported as news. A release that invites UK readers to buy a token needs the FCA risk warning and an approval route. We keep the two apart in writing.
In the EU, the white paper comes first
Nothing that markets a token goes out before its white paper is published, every piece is identifiable as marketing, and nothing says what the white paper does not.
Sponsored is labelled, for readers and for Google
Every paid piece carries the outlet’s label and sponsored or nofollow links. We ask the outlet how it labels and links before you pay, and put the answer in writing.
Amplification is disclosed
Paid posts amplifying your news disclose the payment, and UK posts promoting a token need an approved promotion behind them. We do not seed news through creators who will not disclose.
Checked at the regulators’ and the platforms’ own pages on 23 October 2026. This is how the rules shape our work, not legal advice: whether a promotion is approved is your compliance team’s or your approver’s decision, and we plan the content around it.
How we work
Four stages. You can stop after the first and keep everything we found.
- 1
Audit
Two weeks, fixed fee
Your brand results, the coverage you already have and what it cost, the outlets and lists your partners read and AI answers cite, and the stories you have that an editor would take.
You keep: the outlet map and the story list.
- 2
Foundations
Month 1
Brand results put in order, a newsroom page and fact sheet that outlets and models can quote, spokespeople briefed on the questions each press will ask, and the first pitches out.
You keep: a press-ready site and a first page for your name.
- 3
Coverage
Month 1 onwards
Earned pitching every month, commentary and bylines, sponsored placements only where they earn their cost, and releases for the news that warrants one.
You keep: the coverage list, with what each piece cost.
- 4
Compounding
Quarter 2 onwards
Coverage turned into the lists, links and citations it can feed, and the outlets that shape your category’s answers worked on purpose.
You keep: relationships and coverage that outlast the retainer.
What we report
Monthly: every piece placed, marked earned or sponsored, with its cost and the press it sits in; referral visits, sign-ups and inbound enquiries from coverage, from your analytics; what the first page for your name shows; mentions and citations on the tracked AI prompt set. Summed readership and “estimated views” are not results and are not reported as one.
Proof
We do not publish client results we are not cleared to name, and you should ask any agency which of its hits were paid. Here is what we show instead.
On a call
The coverage we have placed for a company like yours, each piece marked earned or sponsored, and the analytics behind it, with the client’s permission.
On this page
Our own measurement, with method and date: the 36 user questions above, which show where coverage has to land to count, and the split between crypto, tech and business, and trade press below, with what each does for a blockchain company.
Pricing and what drives it
Our fee and the media money are two different lines, and you see both before anything is bought.
The audit is $6,500, fixed
Delivered in two weeks: your brand results, the outlet map for your buyers and users, and the stories worth pitching. If PR is not what you need yet, the audit says so.
Retainers start at $6,000 a month
For one company in one language. Thirty days’ notice, no minimum term. Earned pitching, commentary, releases, brand-result work and reporting are inside it.
Media money, billed separately
Sponsored articles and paid distribution are billed separately, each shown with its outlet, label, link type and price before it is bought. You can buy none.
What moves the retainer
The number of markets and languages, how many outlets and audiences the plan works, how much news the company makes, how many spokespeople we prepare, and whether the brand results need repair first.
Crypto media, tech and business press, or trade press
A blockchain company can be covered in three kinds of outlet. They reach different people and are won differently, so here they are side by side.
| Crypto media | Tech and business press | Trade and developer media | |
|---|---|---|---|
| Who reads it | Users, traders, token holders, crypto investors | Partners, enterprise buyers, regulators, generalist investors | The buyers and builders in one industry: payments, banking, developers |
| What gets covered | Launches, listings, funding, protocol news | What the technology does for a business, regulation, large deals | Integrations, customers, standards, technical detail |
| Can it be bought | Often: sponsored articles and wire pickup are on sale | Rarely: editorial is earned | Sometimes: sponsored content exists and is labelled |
| What it does for you | Users, the crypto lists, AI answers about crypto | Credibility in due diligence, branded search | Pipeline and partners in the industry you sell to |
| Typical cost | Retainer time for earned; high three to four figures for a sponsored post on a second-tier outlet, as agencies quote it | Retainer time; takes longer to win | Retainer time; sponsored content priced by the outlet |
Most blockchain companies need two of the three. A protocol courting users leads with crypto media; an infrastructure company selling to banks leads with trade and business press. The audit says which outlets fit your story.
Questions to ask any web3 PR agency
Including us. The answers tell you more than the logo wall.
- 1
Which of your placements were earned and which were paid?
- Expect
- A list that marks each one, with the outlet’s own label.
- Us
- Every report marks earned and sponsored, with the cost of each paid piece.
- 2
Is your fee separate from publication charges?
- Expect
- Yes, on separate lines in the proposal.
- Us
- Yes. Media money is billed separately and shown before it is bought.
- 3
Do you sell introductions to exchanges or funds?
- Expect
- No. Introductions sold as PR are a conflict, not coverage.
- Us
- No.
- 4
Who signs off releases that could promote a token?
- Expect
- Your compliance team or your approver, before anything goes out.
- Us
- Your sign-off, every time.
- 5
What do you report: hits, or what changed?
- Expect
- Referral visits, enquiries and brand results beside the list of pieces.
- Us
- Both, monthly. Estimated views are not reported as a result.
What we do not promise
Four things you will hear elsewhere and not here.
A named outlet by a date
Earned coverage follows the story. A date-certain headline is a purchase, and we will say so.
Coverage that is not labelled
A paid piece is a paid piece, for readers and for Google.
A price move
PR that promises one is selling something else, and it is regulated.
Accurate reporting removed
We answer criticism and outrank falsehoods. We do not make true coverage disappear.
Questions
What does a web3 PR agency do?
It gets a web3 or blockchain company covered by the media its users, partners and investors read, and manages what appears when they search its name. A good one pitches company news rather than token news, keeps earned and paid coverage apart, and tells you what each costs.
What are the best PR agencies for crypto and web3 companies?
The ones that show which of their placements were earned and which were paid, separate their fee from media money, and know the promotion rules of your markets. Ask the five questions above and compare the answers.
How much does a web3 PR agency cost?
Ours starts at $6,000 a month for one company, after a $6,500 fixed-fee audit, with any sponsored placements billed separately and shown first. AI assistants quote buyers $5,000 to $15,000 a month for crypto PR across the category.
What is the difference between web3 PR and crypto PR?
Mostly the story. Crypto PR usually serves a consumer product and its users. Web3 and blockchain PR more often tells company news, integrations, customers and infrastructure, to partners as well as users. Our crypto PR page covers the consumer side.
Can you get a blockchain company into mainstream business media?
Only with a story their editors want: customers, deals, data, regulation, told in terms of what the technology does for a business. Nobody can guarantee it, and an agency that sells guaranteed mainstream placements is selling sponsored content.
Do press releases help a blockchain company’s SEO?
Not through their links. Google’s spam policies treat keyword-anchored links in press releases as link spam and want paid links marked sponsored or nofollow. A release helps search by putting news on record, earning coverage that links editorially, and putting your name beside your category.
How do we get our company mentioned by ChatGPT and other AI assistants?
By being described correctly on the pages they draw from: ranked lists, review sites and coverage in your category, and your own fact and comparison pages. In our measurement only 6% of Perplexity’s citations were the recommended projects’ own sites, so most of that work is coverage.
Can you remove negative coverage?
We do not remove accurate reporting. We answer criticism in public, report phishing clones and impersonation, correct factual errors with the outlet, and put better sources on the first page for your name.
Start with the audit.
Tell us the company, the audiences and the markets. We come back in two weeks with what your brand results show, which outlets your partners and users read, which lists your category’s AI answers cite, and the stories worth pitching. If PR is not what you need yet, we will say so.
We reply within one business day, from a person.