Guides and explainers
How to use the product, how the protocol works, what the risks are, written to answer the search in the first sentence and show the steps in your interface.
Output: the guides answers are sourced from.
SEO MonsterCrypto Content Marketing
Crypto Content Marketing: Guides, Comparisons and Research That Rank and Get Cited
Content written by people who use crypto products, for the searches users run before they choose and the pages AI answers are built from, and checked against the promotion rules of every market it reaches.
Fixed-fee audit, two weeks, no retainer to start.
- Best for
- Exchanges, wallets, DeFi protocols and blockchain infrastructure companies with a product to explain and users or developers who compare before they choose.
- What you get
- Guides and explainers, comparison and “vs” pages, fee and security pages, research reports from your data, and docs and developer content, each with one search query or one answer it is written to win.
- Price
- Fixed-fee audit, $6,500, delivered in two weeks. Content programmes inside retainers from $6,000 a month. Thirty days’ notice, no minimum term.
- How we work
- Named authors who know the product, sources cited, every claim checked, and your compliance sign-off on anything that could invite investment. No mass-produced pages.
- Timeline
- The first pieces go live in the first month. Pages start ranking within the quarter; citations in AI answers build over quarters.
- Measured by
- The queries each piece ranks for, the sign-ups it brings from your analytics, and the AI answers that cite it. Word counts and pieces published are not results.
Which content AI answers are built from
A user asks an assistant before they choose a product. We measured which pages the answer cites, because those are the pages worth writing.
On 23 October 2026 we put 36 questions to Perplexity and to ChatGPT with web search, the kind a user asks before choosing: the safest exchange for a beginner in the US, the UK or the EU, the most secure hardware wallet, where to earn yield on stablecoins, which lending protocol is safest, where to stake ETH, how to tell whether a new token is legit, the best crypto debit card, the best crypto tax software. Every question asked for a recommendation, so every answer names products, and we read which pages each answer was built from.
| What we measured | Result | What it means for you |
|---|---|---|
| Cited pages that are a ranked list or a comparison | 69% on Perplexity (246 of 358 citations), 73% on ChatGPT (56 of 77) | Answers are built from lists and comparisons. Those are formats, and you can publish them on your own domain. |
| Citations on the own site of a project the answer recommends | 6% on Perplexity (22 of 348). In 15 of those 22 the page was the project’s own “best of” list ranking itself among competitors | A fair comparison page is the most common way a project’s own site gets into the answer. It has to be fair to competitors to be cited. |
| Coinbase, the brand named most often | Named in 12 Perplexity and 16 ChatGPT answers. coinbase.com cited in none of them | A product page does not answer the question the user asked. A guide or a comparison does. |
| Citations on another crypto company’s blog or learn pages | 30% on Perplexity (105 of 348), in 32 of 36 answers. A tax-software company is the fourth most-cited domain, for its pages on the best exchanges | Other companies’ guides take almost a third of the citations. That seat goes to whoever publishes the best explainer, and it is open. |
| Answers citing crypto media | 27 of 36 on Perplexity, but 32 of the 50 media citations are the outlet’s own ranked lists, not news. 2 of 36 on ChatGPT | Media are cited mostly for their ranked lists. Research and data of your own give those list editors a reason to include you. |
| ChatGPT answers given without searching the web | 11 of 36, including both stablecoin-safety questions and all five questions about whether a new token is legit | Where the model answers without searching, content works slowly, through the coverage and citations it earns over time. |
| Reddit, YouTube and regulators cited | Reddit 8 citations of 358, YouTube 0, regulators 2, on Perplexity. None of the three on ChatGPT | Answers read review and comparison pages, not threads. Write the page a thread would link to. |
The fourth most-cited site in Perplexity’s answers was a crypto tax-software company, cited for its guides to the best exchanges and cards rather than for anything about tax. Content travels further than the product it was written to sell, when it answers the question better than anyone else.
Method: Perplexity (sonar) and ChatGPT (gpt-4.1-mini with web search) through the API, 23 October 2026, one answer per question, 36 questions in eight categories, US unless the question was about the UK or the EU. A source is a distinct page the answer cites; ChatGPT’s logo links above each product it lists are not counted. Domains were classified by hand and five answers checked against the raw responses. A small sample, read as a direction: Perplexity returns at most ten sources an answer, so its ten is a ceiling, not a finding.
What to publish: the searches users run before they choose
Five query shapes come before a deposit. Each is a format, and each format has a job. Most crypto content calendars have none of them.
| What the user searches | Examples | US searches a month | The page that wins it |
|---|---|---|---|
| A ranked list | best crypto wallet · best crypto exchange · best crypto app | 6,600 · 2,900 · 2,400 | A comparison that ranks competitors fairly and says who each one suits, yours included |
| Is it safe | is coinbase safe · is kraken safe · is crypto.com safe | 4,400 · 1,000 · 720 | A security page: custody, audits, licences and incident history in plain words |
| Fees | coinbase fees · kraken fees · crypto exchange fees | 2,400 · 880 · 260 | A fee page with every fee and a worked example, not a schedule in the help centre |
| Head to head | coinbase vs robinhood · ledger vs trezor · coinbase vs kraken | 1,000 · 880 · 590 | An honest “vs” page that names where the other product is better |
| How to and what is | how to buy crypto · what is defi · what is a stablecoin | 3,600 · 2,400 · 2,400 | A guide that answers in the first sentence and shows the steps in your product |
Google Ads search volume, US, monthly average, pulled 23 October 2026, for the largest brands. The same shapes exist for every product at a smaller scale, and the audit measures yours. Some crypto terms return no volume from Google, so they are left out rather than guessed.
What makes crypto content work
Most crypto content is written to fill a calendar. Five things separate the pages that rank and get cited from the rest.
- 1
Written by someone who uses the product
A writer who has never bridged a token writes the same guide as everyone else. Readers notice, and so does Google, whose quality guidelines read investing content at the “Your Money or Your Life” bar: who wrote it, and what is it based on.
- 2
The answer comes first
Answers and snippets lift the first sentence of a section. A page that answers the question there, then explains, is the page that gets quoted.
- 3
Every claim is a compliance question
A yield figure, the word “safe”, a comparison with a competitor: in the UK a page that invites investment is a financial promotion, and MiCA wants marketing fair, clear and not misleading. The check happens before publishing, not after a complaint.
- 4
Your data is the part no one can copy
Usage, on-chain or survey data turned into research gets cited by media and list editors, because nobody else has it. One report of your own is worth a quarter of rewritten explainers.
- 5
Formats with a job
Fee pages, security pages, comparison pages and docs are search assets, not support pages. A blog post a week is a schedule, not a strategy.
What we write
Six formats, each with a job. The plan says which your product needs, in what order, and why.
Comparison and “vs” pages
Category comparisons and head-to-head pages that rank competitors fairly and say who each one suits. Fair is the condition for being cited at all.
Output: your own entry in the lists the answers are built from.
Fee, security and licence pages
Every fee with a worked example; custody, audits and incident history; licences by country. The pages users search before depositing, and the ones most crypto sites leave in the help centre.
Output: the pages that win “safe” and “fees” searches.
Research and data reports
Your usage, on-chain or survey data turned into findings media and list editors can cite, with the method published beside them.
Output: a reason for coverage and links that nobody else can offer.
Docs and developer content
Documentation, integration guides and developer comparisons structured to rank and to be read by the models developers ask, for protocols and infrastructure companies.
Output: docs that bring integrations, not just support them.
Editing, review and refresh
Technical review, a check of every claim against the promotion rules of the markets a piece reaches, and old pages updated or retired when prices, products or rules change.
Output: a content estate that stays true.
Who this is for, and who it is not for
Content works for products with something to explain and someone to explain it to. It fails three kinds of brief, so we say which before the call.
For
Products users compare
Exchanges, wallets, cards, on-ramps and staking services, where comparisons, fees and safety decide the choice.
Protocols and infrastructure
DeFi, chains, custody, APIs and data providers, where docs and explainers decide who integrates.
Teams with data or experts
Anyone who can give a writer an hour with a product lead, or a data set nobody else has. That is what turns content into research.
Not for
Volume for its own sake
A hundred articles a month on keywords nobody buys from. Google’s spam policies target content produced at scale to manipulate rankings, whatever wrote it.
Content that promises returns
Yields stated without the risk, “safe” without the evidence, or price predictions. We will not write them.
Crypto casinos outside a licence
Crypto gambling content goes through our iGaming policy: licensed brands only.
What the promotion rules change for content
Content is where the claims live, so it is where the rules bite. Here is the short version for the markets we are asked about most.
| Where | Rule | What it changes for organic work |
|---|---|---|
| United Kingdom | FCA financial promotions regime for qualifying cryptoassets, in force since 8 October 2023 (COBS 4.12A) | A promotion to UK consumers, from any country, must be made or approved by an FCA-authorised firm or made by an FCA-registered crypto firm, and carry the FCA risk warning. Incentives to invest are banned, refer-a-friend bonuses included. The registered-firm route ends on 25 October 2027, when the new UK regime starts |
| United Kingdom, social media | FCA guidance FG24/1 on financial promotions on social media, March 2024 | Influencers and affiliates who promote crypto without an authorised firm’s approval may be committing a criminal offence. A paid post needs an approved promotion behind it |
| European Union | MiCA, Regulation (EU) 2023/1114, applying in full since 30 December 2024. Every national transitional period had ended by 1 July 2026 | Marketing for a token must be identifiable as marketing, fair, clear and not misleading, and consistent with its white paper, and it cannot start before the white paper is published. A service provider needs MiCA authorisation to serve EU clients |
| United States | Securities Act section 17(b); FTC Endorsement Guides, revised July 2023 | Anyone paid to promote a token that is a security must disclose the payment and its amount: the SEC settled with Kim Kardashian for $1.26 million over one undisclosed post in October 2022. Paid endorsements must be disclosed clearly and conspicuously |
| Google, Meta and X ads | Each platform’s crypto advertising policy, as read on 23 October 2026 | Exchanges and wallets need a local licence and platform certification, country by country. Google Ads does not accept ICOs, DeFi trading protocols or trading-signal sites anywhere |
| Google Search | Search quality rater guidelines, September 2025; spam policies, updated 28 August 2026 | Content about investing money is read at the “Your Money or Your Life” bar: who wrote it, what it is based on, whether fees and risks are stated. Links in paid press releases and sponsored posts must carry nofollow or sponsored; keyword-anchored paid links are link spam |
What this means for the plan
Explaining is not inviting
In the UK a page that invites people to buy a token is a financial promotion, with the risk warning and an approval route. A guide that explains without inviting is not. We write to the second unless you have an approved route for the first.
Returns and risks sit side by side
Yield, staking and fee pages are written fair, clear and not misleading, the standard MiCA sets for marketing, with the risk stated where the return is.
Guest posts and sponsored pieces are labelled
Content placed on other sites for a fee carries the outlet’s label and sponsored or nofollow links, as Google requires. It is written for that outlet’s readers, not for the link.
In the EU, nothing gets ahead of the white paper
Content that markets a token waits for the white paper and says nothing it does not.
Checked at the regulators’ and the platforms’ own pages on 23 October 2026. This is how the rules shape our work, not legal advice: whether a promotion is approved is your compliance team’s or your approver’s decision, and we plan the content around it.
How we work
Four stages. You can stop after the first and keep everything we found.
- 1
Audit
Two weeks, fixed fee
Your existing content and what it ranks for, the searches users run before choosing a product like yours, who wins them today, and which pages the AI answers in your category cite.
You keep: the content plan, with the reason for every piece.
- 2
Plan and briefs
Month 1
A page list with one primary query or question per piece, so your own pages never compete; briefs; named authors; the review route for anything that needs compliance sign-off.
You keep: the briefs.
- 3
Production
Month 1 onwards
Pieces written, technically reviewed, checked against the promotion rules and published to the plan, the trust and comparison pages first.
You keep: every piece, on your domain.
- 4
Compounding
Quarter 2 onwards
Research from your data, pages refreshed as prices and rules change, and the best pieces put in front of the list editors and outlets that feed the answers.
You keep: a content estate that stays true.
What we report
Monthly, per piece: the queries it ranks for and the clicks they bring; sign-ups and funded accounts attributed to it, from your analytics; the AI answers on the tracked prompt set that cite it. Pieces published and words written are not results and are not reported as one.
Proof
We do not publish client results we are not cleared to name, and none of the content agencies ranking for this term shows a crypto content result with a ranking or a traffic number. Here is what we show instead.
On a call
Pieces we have written for a product like yours, and the Search Console data behind them, with the client’s permission.
On this page
Our own measurement, with method and date: the 36 user questions above and the search demand behind them. And the buyer side: on 21 and 22 October 2026 we asked ChatGPT and Perplexity “who writes content for blockchain companies?”. Neither named a single agency. This page answers it.
Pricing and what drives it
Two numbers are fixed; the rest depends on four things we can name.
The audit is $6,500, fixed
Delivered in two weeks as a content plan with the reason for every piece. If content is not your bottleneck, the audit says so.
Retainers start at $6,000 a month
For one product in one language, strategy, writing, review and reporting included. Thirty days’ notice, no minimum term.
What moves the retainer
The formats, since a research report or a docs section is not a glossary entry; the number of languages; how much technical and compliance review each piece needs; and whether your team can supply data and experts.
What is billed separately, and what is not
Paid distribution or sponsored placement of a piece is billed separately and shown first. Briefs, review, refreshes, reporting and calls are not extra.
Content agency, freelance writer or in-house
The buyer’s real comparison is usually this, not one agency against another.
| Specialist agency | Freelance writer | In-house team | |
|---|---|---|---|
| Who decides what to write | The plan, from search and AI-answer data | You, or the writer | Your marketing lead |
| Who checks the claims | Technical review and a promotion-rules check on every piece | Usually nobody | Your compliance team, if it has time |
| Covers | Strategy, writing, review, SEO, distribution, reporting | Writing | What you can hire for |
| Cost | From $6,000 a month | Per piece, from cheap to expensive | A writer’s and an editor’s salary at least |
| Fails when | Nobody on your side can answer the writer’s questions | The task becomes a programme | The writers have not used the products they write about |
A good freelance writer with crypto experience is the right answer for a defined piece with an editor on your side. Once content has to rank, be cited and pass a compliance read every month, it is a programme.
Questions to ask any crypto content agency
Including us. The answers tell you more than the writing samples.
- 1
Who writes, and have they used the products they write about?
- Expect
- Named writers with crypto experience you can check.
- Us
- Named authors who use the products, and an hour with your product lead before the first brief.
- 2
Who checks the facts and the claims?
- Expect
- A technical reviewer and a check against your markets’ promotion rules.
- Us
- Both, on every piece, and your compliance sign-off where a page could invite investment.
- 3
Whose name goes on the piece?
- Expect
- A real author who can stand behind it, yours or theirs.
- Us
- Yours where your expert reviewed it, ours where we wrote it, never an invented persona.
- 4
How do you decide what to write?
- Expect
- From search demand and what the AI answers cite, not from a list of topics.
- Us
- From the audit: one query or question per piece, with the reason.
- 5
How do you measure a piece?
- Expect
- Rankings, clicks, sign-ups and citations per piece.
- Us
- All four, monthly.
- 6
What happens to content when prices, products or rules change?
- Expect
- A refresh routine, not a one-off.
- Us
- Refreshes are part of the retainer, not extra.
- 7
Where do you use AI in writing?
- Expect
- A straight answer, and a person accountable for every published word.
- Us
- We tell you in the plan, and a person who knows the product checks everything before it is published.
What we do not promise
Four things you will hear elsewhere and not here.
A number of articles
We commit to the pieces the plan needs, not to a volume.
A position by a date
We forecast, show the milestones and report against them.
Returns or safety we cannot show
Claims carry their evidence or they come out.
Content no one reviewed
Every published piece has a person accountable for it.
Questions
Who writes content for blockchain companies?
Specialist agencies, freelance writers and in-house teams. Choose by who has used the products, who checks the claims against the promotion rules of your markets, and who decides what to write from search and AI-answer data. We do all three as one programme for exchanges, wallets, protocols and infrastructure companies.
What is crypto content marketing?
Publishing the guides, comparisons, research and docs that users and developers read before choosing a crypto product, so they find yours in search and in AI answers. It is measured in the queries it wins and the users it brings, not in pieces published.
What content should a crypto company publish?
Start with the pages users search before choosing: fees with worked examples, security and custody, honest comparisons with competitors, and how-to guides for your product. Then research from your own data, and docs if developers integrate you. The order depends on what your audit shows is missing.
How much does crypto content marketing cost?
Ours runs inside retainers from $6,000 a month for one product in one language, strategy, writing, review and reporting included, after a $6,500 fixed-fee audit. Across the category, AI assistants quote $3,000 to $10,000 a month for organic content and SEO.
How do you measure crypto content?
Per piece: the queries it ranks for, the clicks they bring, the sign-ups attributed to it in your analytics, and the AI answers that cite it. Word counts and publishing volume are not reported as results.
Do your writers understand crypto?
They use the products they write about, and every piece is technically reviewed. Before the first brief we spend an hour with your product lead, because a writer can only explain what they have understood.
How do you keep crypto content compliant?
By writing to explain rather than to invite where the market requires it, stating risks beside returns, labelling anything paid, and sending any page that could invite investment to your compliance team or approver before it goes live. We plan for the rules; the sign-off is yours.
Can AI-written content rank for crypto searches?
Content ranks on whether it helps, not on how it was produced, but Google’s spam policies target content produced at scale to manipulate rankings, and crypto pages are read at the highest quality bar. Unreviewed generated content fails both tests.
How long until content brings users?
The first pieces go live in the first month and start ranking within the quarter. Head-term comparisons take two to three quarters, and citations in AI answers build over quarters as the pages earn links and coverage.
Start with the audit.
Tell us the product and the markets. We come back in two weeks with the searches users run before choosing a product like yours, what you have and what is missing, and the first quarter of pieces with the reason for each. If content is not your bottleneck we will say so.
We reply within one business day, from a person.