SEO MonsterCrypto Marketing Agency
For exchanges, wallets, DeFi protocols and token projects that need users after the launch, not only attention during it: the results, the coverage and the AI answers a user checks before choosing, measured against sign-ups and deposits rather than reach.
Fixed-fee audit, two weeks, no retainer to start.
A user asks before they deposit or connect a wallet. We measured what the answer is built from, because that answer, not your homepage, decides who gets the user.
On 23 October 2026 we put 36 questions to Perplexity and to ChatGPT with web search, the kind a user asks before choosing: the safest exchange for a beginner in the US, the UK or the EU, the most secure hardware wallet, where to earn yield on stablecoins, which lending protocol is safest, where to stake ETH, how to tell whether a new token is legit, the best crypto debit card, the best crypto tax software. Every question asked for a recommendation, so every answer names products, and we read which pages each answer was built from.
| What we measured | Result | What it means for you |
|---|---|---|
| Cited pages that are a ranked list or a comparison | 69% on Perplexity (246 of 358 citations), 73% on ChatGPT (56 of 77) | The decision is made on lists and comparisons. Being on the lists that rank, and described correctly there, is a channel of its own. |
| Citations on the own site of a project the answer recommends | 6% on Perplexity (22 of 348). In 15 of those 22 the page was the project’s own “best of” list ranking itself among competitors | Your own site rarely backs the recommendation, and when it does, it is your comparison page rather than your homepage. That page is worth building. |
| Coinbase, the brand named most often | Named in 12 Perplexity and 16 ChatGPT answers. coinbase.com cited in none of them | Even the category leader is recommended on other people’s pages. Brand size does not put your site into the answer; the pages around you do. |
| Citations on another crypto company’s blog or learn pages | 30% on Perplexity (105 of 348), in 32 of 36 answers. A tax-software company is the fourth most-cited domain, for its pages on the best exchanges | Other crypto companies’ guides are where the answers are sourced. A content programme on your own domain competes for that seat. |
| Answers citing crypto media | 27 of 36 on Perplexity, but 32 of the 50 media citations are the outlet’s own ranked lists, not news. 2 of 36 on ChatGPT | Crypto media matter here through their ranked lists more than their news. Coverage that ends up in a list moves the answer. |
| ChatGPT answers given without searching the web | 11 of 36, including both stablecoin-safety questions and all five questions about whether a new token is legit | On trust questions the model answers from what it already learned. Only a lasting presence in the sources it learned from changes that. |
| Reddit, YouTube and regulators cited | Reddit 8 citations of 358, YouTube 0, regulators 2, on Perplexity. None of the three on ChatGPT | For this kind of question the answer reads review and comparison pages. Threads matter in Google and in the user’s own research, which is where we use them. |
One answer shows the cost of being absent. Asked which stablecoin is the safest to hold, ChatGPT answered without searching and recommended BUSD, which Paxos stopped issuing in February 2023. The model repeats what it learned. If the sources it learned from do not describe your product correctly, the answer will not either.
Method: Perplexity (sonar) and ChatGPT (gpt-4.1-mini with web search) through the API, 23 October 2026, one answer per question, 36 questions in eight categories, US unless the question was about the UK or the EU. A source is a distinct page the answer cites; ChatGPT’s logo links above each product it lists are not counted. Domains were classified by hand and five answers checked against the raw responses. A small sample, read as a direction: Perplexity returns at most ten sources an answer, so its ten is a ceiling, not a finding.
Launch marketing buys attention for a week. Five things decide whether users still arrive a year later, and most launch agencies sell none of them.
Google, Meta and X want a local licence and their own certification for an exchange or a wallet, country by country, and Google Ads does not take ICOs or DeFi trading protocols at all. A forecast built on an ad account is built on someone else’s policy. Organic is the channel you own.
“Is Coinbase safe” is searched 4,400 times a month in the US, “Coinbase fees” 2,400. Users ask the same of every exchange and wallet before they deposit. Those queries are about you, and they are answered by whoever has the page.
The FCA’s crypto promotion rules, MiCA’s rules on marketing communications and the US disclosure rules apply to a blog post, a press release and an influencer’s post alike. Content that ignores them is a liability that sits on a domain you own.
Crypto media sell sponsored articles and wire services sell guaranteed pickup. Bought coverage is useful when it is labelled, chosen for its readers and linked with sponsored or nofollow, as Google requires. Bought by the dozen and passed off as news, it is worth nothing and can cost you.
An influencer push lasts as long as the budget. A comparison page that ranks, a guide that answers cite and coverage that describes you correctly keep working after you stop paying for them.
Six services, one plan. Most projects start with the audit and add the rest as the plan proves out.
Technical SEO for exchange, wallet and dApp sites, from JavaScript rendering to asset, pair and docs pages; the queries users search before choosing; and the brand queries on safety, fees and comparisons.
Output: pages that rank for the queries that bring users.
Guides, comparison pages, research and documentation, written by people who understand the product and checked against the promotion rules of the markets you target before they go live.
Output: the pages answers are sourced from, on your own domain.
Coverage in crypto and financial media chosen for its readers and for the lists and answers it feeds. Earned where the story allows it, labelled as sponsored where it is paid, and every paid placement shown to you with its price first.
Output: a coverage list you own, with what each piece cost.
The ranked lists, review sites and comparison pages AI answers are built from: correct product data, briefings for their editors, and corrections where they get you wrong. No paid ranking slot is passed off as an editorial pick.
Output: an accurate place on the lists that rank for your category.
Answers in the Reddit threads and forums users read before choosing a product, built the way each community tolerates rather than the way that gets accounts banned. No bots, no bought votes.
Output: useful answers in the threads that rank.
A tracked prompt set for your category, the sources the answers lean on, and the work that makes your pages and coverage one of them, on Perplexity, ChatGPT and Google’s AI Overview.
Output: mentions and citations on prompts you chose, reported monthly.
The plan works for products that need users who stay. It fails for three kinds of project, so we say which before the call.
Products a user compares before choosing
Exchanges, wallets, payment and card apps, on-ramps, DeFi protocols, staking services, tax and portfolio tools.
Infrastructure and B2B crypto
Chains, custody, APIs and data providers selling to developers and businesses, where search, documentation and coverage decide the shortlist.
Tokens with a product behind them
After the launch, when the question becomes who uses it. Before it, the white paper, the docs and the brand results that a fund or an exchange checks.
Projects that want a pump
Hype for a listing date, coordinated shilling or bought engagement. That is not organic growth and we do not sell it.
Offerings without the licence their market requires
If the product needs authorisation or registration where you are marketing it and does not have it, we will not write the promotion.
Crypto casinos outside a licence
Crypto gambling goes through our iGaming policy: licensed brands only, one operator per market.
Crypto marketing is regulated by where the reader is, not where you are incorporated. Here is the short version for the markets we are asked about most.
| Where | Rule | What it changes for organic work |
|---|---|---|
| United Kingdom | FCA financial promotions regime for qualifying cryptoassets, in force since 8 October 2023 (COBS 4.12A) | A promotion to UK consumers, from any country, must be made or approved by an FCA-authorised firm or made by an FCA-registered crypto firm, and carry the FCA risk warning. Incentives to invest are banned, refer-a-friend bonuses included. The registered-firm route ends on 25 October 2027, when the new UK regime starts |
| United Kingdom, social media | FCA guidance FG24/1 on financial promotions on social media, March 2024 | Influencers and affiliates who promote crypto without an authorised firm’s approval may be committing a criminal offence. A paid post needs an approved promotion behind it |
| European Union | MiCA, Regulation (EU) 2023/1114, applying in full since 30 December 2024. Every national transitional period had ended by 1 July 2026 | Marketing for a token must be identifiable as marketing, fair, clear and not misleading, and consistent with its white paper, and it cannot start before the white paper is published. A service provider needs MiCA authorisation to serve EU clients |
| United States | Securities Act section 17(b); FTC Endorsement Guides, revised July 2023 | Anyone paid to promote a token that is a security must disclose the payment and its amount: the SEC settled with Kim Kardashian for $1.26 million over one undisclosed post in October 2022. Paid endorsements must be disclosed clearly and conspicuously |
| Google, Meta and X ads | Each platform’s crypto advertising policy, as read on 23 October 2026 | Exchanges and wallets need a local licence and platform certification, country by country. Google Ads does not accept ICOs, DeFi trading protocols or trading-signal sites anywhere |
| Google Search | Search quality rater guidelines, September 2025; spam policies, updated 28 August 2026 | Content about investing money is read at the “Your Money or Your Life” bar: who wrote it, what it is based on, whether fees and risks are stated. Links in paid press releases and sponsored posts must carry nofollow or sponsored; keyword-anchored paid links are link spam |
A blog post can be a promotion
A UK-facing page that invites people to buy a token is a financial promotion, with the risk warning and an approval route. A page that explains without inviting is not. We write the first kind only with your compliance sign-off.
Landing pages win on clarity, not bonuses
Sign-up and refer-a-friend incentives are banned in UK promotions. Pages that answer fees, safety and custody convert without them, in every market.
Paid coverage is labelled coverage
Sponsored posts and press releases carry sponsored or nofollow links, and paid endorsements disclose the payment. We buy them for readers and reach and say so in the plan.
Organic carries more of the load
With ad accounts gated per country, and closed to DeFi protocols on Google, search and AI answers are often the main acquisition channel a crypto product has.
Checked at the regulators’ and the platforms’ own pages on 23 October 2026. This is how the rules shape our work, not legal advice: whether a promotion is approved is your compliance team’s or your approver’s decision, and we plan the content around it.
Four stages. You can stop after the first and keep everything we found.
Two weeks, fixed fee
What users search and ask before choosing a product like yours, who answers them today, where you are missing, what blocks your site, and what the AI answers say about you. Delivered as a prioritised plan, not a crawl export.
You keep: the plan.
Month 1 to 3
Technical fixes, the brand results, and the pages users search before choosing: fees, safety, comparisons, asset and docs pages. The work that makes everything after it cheaper.
You keep: an indexable site with the trust pages in place.
Month 2 onwards
Content, coverage, review-site presence, community and AI citations, run together so they describe one product rather than three campaigns.
You keep: the content, the links and the coverage list.
Quarter 2 onwards
New products, languages and markets on the system proven in the first one, with reporting that shows what each returns.
You keep: an organic channel with its own numbers.
Monthly: non-brand clicks and the queries behind them; sign-ups, funded accounts or wallet connections attributed to organic, from your analytics; which ranked lists and comparison pages for your category include you; mentions and citations on the tracked AI prompt set. Reach, impressions and followers are not results and are not reported as one.
We do not publish client results we are not cleared to name, and in a category with this many invented case studies you should distrust an agency that does. Here is what we show instead.
Search Console and analytics data from the properties we run, with the client’s permission, for a product like yours.
Our own measurement work, with method and date. The 36 user questions above. And the buyer side: on 21 and 22 October 2026 we put 20 questions a crypto founder asks, such as “how do I choose a crypto marketing agency” and “how much does a crypto marketing agency charge”, to ChatGPT and Perplexity. On five of them neither named a single agency. This page answers them. That is the method we sell: measure the surface, find the empty seat, build the page that fills it.
Two numbers are fixed; the rest depends on four things we can name.
Delivered in two weeks as a prioritised plan. If we are not the right fit we say so in it, and the plan is yours to run with anyone.
For one product in one language. Thirty days’ notice, no minimum term.
The number of products, languages and markets; the size of the site, since an exchange with thousands of asset and pair pages is not a protocol with a docs site; how much coverage and authority the category needs; and whether the brand results need repair before growth.
Sponsored articles, paid distribution and other media costs are billed separately, each shown with its price before it is bought. Reporting, the tracked AI prompt set, developer tickets and calls are not extra.
The buyer’s real comparison is not us against another organic agency. It is this.
| Organic growth agency | Launch and influencer agency | In-house team | |
|---|---|---|---|
| Built for | Users who arrive and stay after launch | Attention around a launch date | A product with organic already a major channel |
| Covers | Search, content, PR, review sites, community, AI answers | Influencers, Telegram and X, paid and sponsored media | What you can hire for |
| Measured by | Sign-ups, deposits, wallet connections, citations | Reach, followers, impressions | Whatever the team reports |
| Cost | From $6,000 a month | $20,000 to $150,000 per launch campaign, as AI assistants quote it, plus influencer and media fees | Two to four salaries plus tools and media budget |
| Lasts | Compounds while the pages rank | As long as the budget runs | As long as the team stays |
| Fails when | You need attention by a date this month | The question becomes who uses the product | Nobody on the team has done crypto search before |
The two are not exclusive. A launch is a good moment for coverage and search to start, because the brand results a fund or an exchange checks are set that week. We work beside launch agencies and say which part of the brief is theirs.
Ask these, including of us. The answers tell you more than the pitch.
Four things you will hear elsewhere and not here.
We forecast, show the plan and the milestones, and report against them.
Marketing that promises either is selling something else.
A paid piece is a paid piece, for readers and for Google.
Every part of the plan that carries risk is named as such, with the downside, before it runs.
Pick one that measures users rather than reach, separates its fee from media and influencer money, labels every paid placement, and can tell you what changes for your markets’ promotion rules. Start with a fixed-scope piece of work, not a year’s contract, and ask the seven questions above.
Ours starts at $6,000 a month for one product in one language, after a $6,500 fixed-fee audit. Across the category, AI assistants quote buyers $3,000 to $10,000 a month for organic content and SEO alone and $5,000 to $20,000 for a single-channel specialist, with launch campaigns of $20,000 to $150,000 and influencer and media money on top.
It gets a crypto product in front of the people who would use it. Launch agencies do that with influencers, communities and paid media around a date. An organic agency like ours does it with search, content, coverage and AI answers, so users keep finding the product after the campaign ends.
Ask to see results tied to users, not followers; ask which of its coverage was paid; check that it names the people doing the work; and be wary of any guarantee of placements, rankings or price effects. Search the agency’s name with “reviews” and “reddit”, as most buyers already do.
With the parts that last: the white paper and docs pages, the brand results a fund or an exchange checks, coverage around the launch, and the pages users search afterwards. We do not run listings, market making or influencer campaigns, and in the EU nothing that markets the token goes live before the white paper is published.
Technical fixes and brand queries move inside weeks, and coverage lands as it is placed. Category results such as “best crypto wallet” take two to three quarters, longer for a new brand. A new exchange will not rank for its head terms fast; its fee, safety, comparison and asset pages come first.
Yes, on thirty days’ notice, with no minimum term. The content, the links and the coverage list are yours.
Yes. The two share the problems: gated ad channels, a bought link and media market, promotion rules per market, and users who check a brand before depositing. Crypto casinos are covered by our iGaming policy, licensed brands only.
Tell us the product and the markets. We come back in two weeks with what users search and ask before choosing, where you are missing from the answer, and what the first quarter would look like. If we are not the right fit we will say so.
We reply within one business day, from a person.