SEO MonsterWeb3 Marketing Agency
For dapps, protocols, chains and onchain games: the searches, the lists, the coverage and the AI answers a user checks before connecting a wallet, built to keep bringing users after the campaign ends, and measured in wallets rather than followers.
Fixed-fee audit, two weeks, no retainer to start.
Users of onchain products ask an assistant which protocol, wallet or bridge is safe. We measured which pages the answers are built from, because that, not your landing page, decides who gets the wallet.
On 23 October 2026 we put 36 questions to Perplexity and to ChatGPT with web search, the kind a user asks before choosing: the safest exchange for a beginner in the US, the UK or the EU, the most secure hardware wallet, where to earn yield on stablecoins, which lending protocol is safest, where to stake ETH, how to tell whether a new token is legit, the best crypto debit card, the best crypto tax software. Every question asked for a recommendation, so every answer names products, and we read which pages each answer was built from.
| What we measured | Result | What it means for you |
|---|---|---|
| Cited pages that are a ranked list or a comparison | 69% on Perplexity (246 of 358 citations), 73% on ChatGPT (56 of 77) | The decision is made on lists and comparisons. For a protocol or a chain, being on the lists that rank, and described correctly there, is a channel of its own. |
| Citations on the own site of a project the answer recommends | 6% on Perplexity (22 of 348). In 15 of those 22 the page was the project’s own “best of” list ranking itself among competitors | Your own site rarely backs the recommendation. Docs and landing pages are not what answers quote; comparison and explainer pages are, and most protocols do not have them. |
| Coinbase, the brand named most often | Named in 12 Perplexity and 16 ChatGPT answers. coinbase.com cited in none of them | Even the category leader is recommended on other people’s pages. Total value locked or a famous token does not put your site into the answer; the pages around you do. |
| Citations on another crypto company’s blog or learn pages | 30% on Perplexity (105 of 348), in 32 of 36 answers. A tax-software company is the fourth most-cited domain, for its pages on the best exchanges | Other companies’ learn pages are where answers are sourced: an exchange explains your protocol, a tax tool ranks your category. That seat is open to you on your own domain. |
| Answers citing crypto media | 27 of 36 on Perplexity, but 32 of the 50 media citations are the outlet’s own ranked lists, not news. 2 of 36 on ChatGPT | Crypto media count here through their ranked lists more than their news. Coverage that ends up in a list moves the answer; a launch announcement rarely does. |
| ChatGPT answers given without searching the web | 11 of 36, including both stablecoin-safety questions and all five questions about whether a new token is legit | On the riskiest questions, such as whether a new token is legit, the model answered from memory. Only a lasting, accurate record in the sources it learned from changes that. |
| Reddit, YouTube and regulators cited | Reddit 8 citations of 358, YouTube 0, regulators 2, on Perplexity. None of the three on ChatGPT | Threads and regulators barely appear in these answers. Threads still matter in Google and in a user’s own research, which is where we use them. |
Asked whether a new token was legit, ChatGPT did not search once in five questions. It answered from what it had learned. For a web3 product that means the record about you, on the lists, the dashboards and the coverage, has to exist before the user asks, because the model will not go looking for it.
Method: Perplexity (sonar) and ChatGPT (gpt-4.1-mini with web search) through the API, 23 October 2026, one answer per question, 36 questions in eight categories, US unless the question was about the UK or the EU. A source is a distinct page the answer cites; ChatGPT’s logo links above each product it lists are not counted. Domains were classified by hand and five answers checked against the raw responses. A small sample, read as a direction: Perplexity returns at most ten sources an answer, so its ten is a ceiling, not a finding.
Before a user connects a wallet they search. We measured what they search for and read who holds each result. Mostly it is not the protocol being searched about.
| What the user searches | Examples | US searches a month | The page that wins it |
|---|---|---|---|
| Explainer | what is defi · liquidity pool · yield farming | 2,400 · 1,000 · 480 | Other companies’ learn pages: a stablecoin issuer is #1 for “what is defi”, an oracle and two exchanges for “liquidity pool” |
| Ranked list | nft marketplace · best defi wallet · best dex | 3,600 · 210 · 140 | Lists, often by a company from another category: a tax-software firm is #1 for “best dex”, an RPC provider for “best nft marketplace” |
| Data and dashboards | token unlock · defi lending | 260 · 170 | Trackers and aggregators: unlock calendars, live rate tables, data-site rankings |
| Doubt | are nfts dead · nft scams · rug pull checker | 880 · 390 · 390 | Forums, news, security vendors and scanners. The user arrives sceptical |
| Infrastructure, bought by developers | rwa tokenization · smart contract audit · rpc provider | 720 · 390 · 90 | The providers’ own pages, beside directories that competitors publish |
Google Ads search volume, US, monthly average, pulled 23 October 2026; Google rounds these into buckets. The winners are the US top 10 on the same day. Navigational searches for one marketplace or dashboard are left out: they belong to that site.
General marketing rules hold. Five things do not, and they decide whether a web3 product still gains users a year after launch.
Google Ads does not accept ICOs, DeFi trading protocols, token liquidity pools, unhosted wallets or unregulated dapps in any country. Meta and X license what they allow, market by market. For most onchain products, search, coverage and AI answers are not one channel among several. They are the channel.
A visit is cheap and an airdrop farmer is not a user. A plan is judged on wallets that connect, deposit and come back, not on visits or followers.
Exchanges, data sites, tax tools and infrastructure firms publish the explainers and lists users read, and rank for them. Unless you publish the definitive page about your own category, a competitor’s blog defines it.
A page or post that invites people to buy a token can be a financial promotion in the UK, must follow the white paper in the EU, and in the US must disclose any payment for promoting a token that is a security. Docs and explainers are not exempt because they look technical.
An influencer push lasts as long as the budget and a campaign leaves nothing behind. A comparison page that ranks, docs that answer questions and coverage that describes you correctly keep working after you stop paying.
Six services, one plan. Most projects start with the audit and add what it shows is worth paying for.
Technical SEO for JavaScript dapps and docs sites, the explainers and comparison pages users search, and the brand queries on safety, fees and “is it legit”. Docs are written to be found, not only to be read by people who already found you.
Output: pages that rank for the searches that bring wallets.
Explainers, comparisons, risk and fee pages, research and data reports, written by people who use the product and checked against the promotion rules of each market before they go live.
Output: the pages answers are sourced from, on your own domain.
Earned coverage in crypto, tech and business media, chosen for its readers and for the lists it feeds, and sponsored placements only where they earn their cost, labelled and priced first.
Output: a coverage list you own, with what each piece cost.
The ranked lists, data dashboards, ecosystem directories and marketplaces where users compare products: correct listings, current data, briefed editors, and corrections where you are described wrongly.
Output: an accurate place where your category is compared.
Useful answers in the forums, Reddit threads and governance discussions users read before they trust a protocol, written the way each community tolerates. No bots, no bought votes, no airdrop farming.
Output: answers in the threads that rank and get quoted.
A tracked prompt set for your category on Perplexity, ChatGPT and Google’s AI Overview, the sources those answers lean on, and the work that makes your pages and coverage one of them.
Output: mentions and citations on prompts you chose, reported monthly.
The plan works for products that need users who stay. Two kinds of brief it does not fit, so we say which before the call.
Protocols and dapps
DeFi protocols, bridges, staking and restaking services, wallets with onchain features and consumer dapps that users compare before they connect.
Chains and ecosystems
Layer 1 and layer 2 networks that need developers and users: docs that rank, ecosystem pages, comparisons and the coverage behind them.
Games, collections and tokens with a product
Onchain games, NFT projects and tokens that have something to use, once the question becomes who keeps using it.
A pump by a date
Hype for a listing, coordinated shilling, bought followers or airdrop farming. That is not organic growth and we do not sell it.
Products without the licence their market requires
If the product needs authorisation or registration where you are marketing it and does not have it, we will not write the promotion.
Web3 marketing is regulated by where the reader is, not where the protocol is deployed. Here is the short version for the markets we are asked about most.
| Where | Rule | What it changes for organic work |
|---|---|---|
| United Kingdom | FCA financial promotions regime for qualifying cryptoassets, in force since 8 October 2023 (COBS 4.12A) | A promotion to UK consumers, from any country, must be made or approved by an FCA-authorised firm or made by an FCA-registered crypto firm, and carry the FCA risk warning. Incentives to invest are banned, refer-a-friend bonuses included. The registered-firm route ends on 25 October 2027, when the new UK regime starts |
| United Kingdom, social media | FCA guidance FG24/1 on financial promotions on social media, March 2024 | Influencers and affiliates who promote crypto without an authorised firm’s approval may be committing a criminal offence. A paid post needs an approved promotion behind it |
| European Union | MiCA, Regulation (EU) 2023/1114, applying in full since 30 December 2024. Every national transitional period had ended by 1 July 2026 | Marketing for a token must be identifiable as marketing, fair, clear and not misleading, and consistent with its white paper, and it cannot start before the white paper is published. A service provider needs MiCA authorisation to serve EU clients |
| United States | Securities Act section 17(b); FTC Endorsement Guides, revised July 2023 | Anyone paid to promote a token that is a security must disclose the payment and its amount: the SEC settled with Kim Kardashian for $1.26 million over one undisclosed post in October 2022. Paid endorsements must be disclosed clearly and conspicuously |
| Google, Meta and X ads | Each platform’s crypto advertising policy, as read on 23 October 2026 | Exchanges and wallets need a local licence and platform certification, country by country. Google Ads does not accept ICOs, DeFi trading protocols or trading-signal sites anywhere |
| Google Search | Search quality rater guidelines, September 2025; spam policies, updated 28 August 2026 | Content about investing money is read at the “Your Money or Your Life” bar: who wrote it, what it is based on, whether fees and risks are stated. Links in paid press releases and sponsored posts must carry nofollow or sponsored; keyword-anchored paid links are link spam |
Explaining is not inviting
A page that explains how the protocol works is content. A page that tells UK readers to buy the token is a financial promotion, with the risk warning and an approval route. We write the second kind only with your compliance sign-off.
In the EU, the white paper comes first
Nothing that markets a token goes live before its white paper is published, and nothing says what the white paper does not.
Paid promotion is disclosed
Paid posts disclose the payment, and in the US the amount when the token is a security. We do not seed launches through creators who will not disclose.
Organic carries the load
With Google Ads closed to DeFi trading protocols, ICOs and unregulated dapps everywhere, search and AI answers are often the only acquisition channel a web3 product has at scale.
Checked at the regulators’ and the platforms’ own pages on 23 October 2026. This is how the rules shape our work, not legal advice: whether a promotion is approved is your compliance team’s or your approver’s decision, and we plan the content around it.
Four stages. You can stop after the first and keep everything we found.
Two weeks, fixed fee
What users search and ask before choosing a product like yours, who answers them today, which lists and dashboards compare your category, what blocks your site and docs, and what the AI answers say about you.
You keep: the plan.
Month 1 to 3
Technical fixes for the app and the docs, analytics set up to count wallet connections and deposits, the brand results, and the pages users search before trusting you: how it works, risks, fees, comparisons.
You keep: a site and docs Google can read, with the trust pages in place.
Month 2 onwards
Content, coverage, list and dashboard presence, community answers and AI citations, run together so they describe one product rather than three campaigns.
You keep: the content, the links and the coverage list.
Quarter 2 onwards
New chains, products, languages and markets on the system proven in the first one, with reporting that shows what each returns.
You keep: an organic channel with its own numbers.
Monthly: non-brand clicks and the queries behind them; wallet connections, deposits or sign-ups attributed to organic, from your analytics; which lists, dashboards and directories for your category include you; mentions and citations on the tracked AI prompt set. Followers, impressions and summed readership are not results and are not reported as one.
We do not publish client results we are not cleared to name, and in a market this full of invented case studies you should distrust an agency that does. Here is what we show instead.
Search Console and analytics data from the projects we run, with the client’s permission, for a product like yours.
Our own measurement, with method and date: the 36 user questions above, and what web3 users search with who wins each result, read on 23 October 2026. That is the method we sell: measure what your users search and ask, find who holds the answer today, and build the page that takes it.
Two numbers are fixed; the rest depends on four things we can name.
Delivered in two weeks as a prioritised plan. If we are not the right fit we say so in it, and the plan is yours to run with anyone.
For one product in one language. Thirty days’ notice, no minimum term.
The number of products, chains, languages and markets; the size of the site and docs; how much coverage and authority the category needs; and whether the brand results need repair before growth.
Sponsored articles, paid distribution and other media costs are billed separately, each shown with its price before it is bought. Reporting, the tracked AI prompt set, developer tickets and calls are not extra.
The real choice a web3 team makes is rarely between two organic agencies. It is this.
| Organic growth agency | Launch and KOL agency | In-house growth team | |
|---|---|---|---|
| Built for | Users who connect and stay after launch | Attention around a launch or a listing | A product where organic is already a major channel |
| Covers | Search, docs, content, PR, lists, community, AI answers | KOLs, Telegram and X, quests, paid and sponsored media | What you can hire for |
| Measured by | Wallet connections, deposits, active users, citations | Reach, followers, impressions, quest completions | Whatever the team reports |
| Cost | From $6,000 a month | $20,000 to $150,000 per launch campaign, as AI assistants quote it, plus KOL and media fees | Two to four salaries plus tools and media budget |
| Lasts | Compounds while the pages rank | As long as the budget runs | As long as the team stays |
| Fails when | You need attention by a date this month | The question becomes who uses the product | Nobody on the team has done web3 search before |
The two are not exclusive. A launch is the right moment for search and coverage to start, because the brand results a fund, an exchange or a user checks are set that week. We work beside launch agencies and say which part of the brief is theirs.
Ask these, including of us. The answers tell you more than the deck.
Four things you will hear elsewhere and not here.
Marketing that promises any of them is selling something else.
We forecast, show the plan and the milestones, and report against them.
A paid piece is a paid piece, for readers and for Google.
Bots, farmers and bought followers are not reported as growth, because they are not.
It gets an onchain product in front of the people who would use it. Launch agencies do that with KOLs, communities and paid media around a date. An organic agency like ours does it with search, docs, content, coverage and AI answers, so users keep finding the product after the campaign ends.
One that measures wallets and retained users rather than reach, can explain how Google will read your dapp and docs, separates its fee from media and KOL money, and knows the promotion rules of your markets. Start with a fixed-scope piece of work and ask the six questions above.
Ours starts at $6,000 a month for one product in one language, after a $6,500 fixed-fee audit. Across the category, AI assistants quote $3,000 to $10,000 a month for organic content and SEO alone, and $20,000 to $150,000 for a launch campaign, with KOL and media money on top.
Check that it names the people doing the work, shows results in users rather than followers, says which of its coverage was paid, and does not guarantee placements, listings or price effects. Search its name with “reviews” and “reddit”, as most buyers do.
Mostly in who the user is. Crypto marketing usually means exchanges, wallets and cards that users sign up to. Web3 marketing means products users connect a wallet to: protocols, dapps, chains and games. The rules and the channels overlap; our crypto marketing page covers the exchange and wallet side.
Yes, as part of this plan, and on its own on our crypto SEO page: crawlable dapps, docs that rank, the comparison and safety pages users search, and editorial links.
No. Paid posts that promote a token need disclosure in the US and an approved promotion behind them in the UK, and the reach ends when the budget does. We build the pages and coverage those campaigns send people to, and we work beside launch agencies that run them.
Technical fixes and brand queries move inside weeks, and coverage lands as it is placed. Category searches take two to three quarters, longer for a new protocol. Explainers and comparisons in a niche where nobody has written the definitive page can move inside the first quarter.
Tell us the product, the chains and the markets. We come back in two weeks with what users search and ask before choosing a product like yours, who answers them today, where you are missing, and what the first quarter would look like. If we are not the right fit we will say so.
We reply within one business day, from a person.