SEO MonsterBlockchain Marketing Agency
Your buyers are developers and businesses. They read docs, compare providers and ask an assistant before they book a call. We make your company the one they find there, through search, developer content, coverage and AI answers, measured in sign-ups, API keys and pipeline.
Fixed-fee audit, two weeks, no retainer to start.
A developer choosing an RPC provider or a bank choosing a platform now asks an assistant for a shortlist. We measured what those answers are built from, because the shortlist is decided there before anyone visits your site.
On 23 October 2026 we put 12 questions to Perplexity and to ChatGPT with web search, the kind a developer or a business asks before choosing: the best RPC provider for Ethereum, which chain to build on, the best Layer 2 for a consumer app, which oracle a DeFi protocol should use, the best platform for tokenising real-world assets, the best data API, the best institutional custodian, which enterprise platform a bank should use, the best embedded wallet SDK, indexer and stablecoin payments API, and the most trusted audit firm. Every question asked for a recommendation, and we read which pages each answer was built from.
| What we measured | Result | What it means for you |
|---|---|---|
| Cited pages that are a ranked list or a comparison | 72% on Perplexity (86 of 119 citations), 74% on ChatGPT (17 of 23) | The shortlist is built on comparisons. Every infrastructure category has a few “best X” pages that decide who gets named; being on them, described correctly, is a channel of its own. |
| Citations on the own site of a provider the answer recommends | 14% on Perplexity (17 of 119). In 12 of those 17 the page was the provider’s own “best of” list or comparison; 2 were its developer docs | The providers that get cited for their own recommendation are mostly cited for their own comparison page. A fair, well-made “best X” or “X vs Y” page on your domain is the page most worth building. |
| Coinbase, the product brand named most often | Named in 5 answers across both surfaces, for custody, its wallet SDK and the Base network. coinbase.com cited in none of them | Even the biggest company in the answers is recommended on other people’s pages. Size does not put your site into the answer; the pages that compare you do. |
| Citations on another company’s blog, learn or docs pages | 34% on Perplexity (41 of 119), in all 12 answers. 14 more citations were development agencies’ blog posts | Answers lean on other companies’ blogs, including development agencies writing lists of providers. Every category has an explainer seat that a provider can take on its own domain. |
| Developer docs and GitHub cited | 6 of 119 on Perplexity, none of them GitHub. None of 23 on ChatGPT | Docs are almost never what the answer quotes. They convert developers who already found you; comparison and explainer pages are what get you found. |
| Answers citing media: crypto, tech or business press | 7 of 12 on Perplexity, but 13 of the 14 media citations are the outlet’s own ranked list, not news. 1 of 12 on ChatGPT | Media count here through their ranked lists. A trade publication’s “top providers” list moves the answer more than a funding announcement does. |
| ChatGPT answers given without searching the web | 5 of 12: which chain, which Layer 2, which oracle, which enterprise platform for a bank, which indexer. All 7 that searched added “2024” to the query | On chains, Layer 2s, oracles, enterprise platforms and indexers, ChatGPT answered from memory. Only a lasting record in the sources it learned from changes what it says about your category. |
Asked which enterprise blockchain platform a bank should use, ChatGPT answered without searching and recommended Microsoft Azure Blockchain, a service Microsoft retired in September 2021. Asked for the best Layer 2 for a consumer app, it did not mention Base, which Perplexity put first. A model repeats what it learned, and in infrastructure what it learned is often two years old.
Method: Perplexity (sonar) and ChatGPT (gpt-4.1-mini with web search) through the API, 23 October 2026, one answer per question, US. 22 questions in two sets: 12 a developer or a business asks before choosing blockchain infrastructure and 10 a collector or player asks. No question names a brand. A source is a distinct page the answer cites; ChatGPT’s logo links above each product it lists are not counted. Domains were classified by hand and five answers checked against the raw responses. A small sample, read as a direction: 10 to 12 answers a set on each surface, and Perplexity returns at most ten sources an answer, so its ten is a ceiling, not a finding.
Unlike consumer crypto, infrastructure searches are often won by a provider’s own page. We measured what buyers search and read who holds each result.
| What the user searches | Examples | US searches a month | The page that wins it |
|---|---|---|---|
| Category | rwa tokenization · smart contract audit · blockchain api · crypto custody | 720 · 390 · 210 · 210 | Providers’ own pages and lists: a wallet and a tokenisation hub lead “rwa tokenization”, audit firms hold “smart contract audit”. Custody is answered by legal and regulatory news |
| Provider shortlist | rpc provider · blockchain node provider | 90 · 40 | A provider’s homepage at #1, and a competitor’s own directory of 82 providers at #2 |
| Explainer | enterprise blockchain · blockchain oracle · layer 2 blockchain | 170 · 110 · 90 | Corporate blogs: a telecom’s tech arm, a card network, an enterprise blockchain vendor, a custodian |
| Analyst view | tokenization platform | 210 | A tokenisation platform’s own homepage at #1, and an analyst firm’s peer-review page at #2 |
Google Ads search volume, US, monthly average, pulled 23 October 2026; Google rounds these into buckets, and many developer searches are too small to show. The winners are the US top 10 on the same day.
Most blockchain marketing is built for token launches. Five things make selling infrastructure to developers and businesses a different discipline.
A developer reads the docs, the quickstart and a comparison before signing up; a bank reads analyst notes, trade press and reference customers before a call. Marketing that does not exist on those pages does not exist in the decision.
In our measurement nearly three quarters of the pages behind infrastructure answers were ranked lists and comparisons, and the providers cited for themselves were cited for their own comparison pages. Whoever writes the fair comparison of a category shapes it.
Unlike token projects, a blockchain platform that does not sell tokens can advertise on Google. Developers and engineers still choose from docs, search and recommendations, which is why the organic channel carries B2B blockchain.
Many infrastructure companies also have a token. Company news, customers and product can be marketed like any B2B technology; anything that invites people to buy the token is a regulated promotion. Mixing the two puts the company’s marketing under the token’s rules.
On chains, Layer 2s, oracles and enterprise platforms, ChatGPT answered without searching, and once recommended a service retired in 2021. Infrastructure moves faster than training data, so the record has to be published, current and widely cited.
Six services, one plan. Most companies start with the audit and add what it shows is worth paying for.
Rendering, indexing and structure for the docs and the site, so quickstarts, integration guides and API references answer the searches developers make, and the product pages answer the ones businesses make.
Output: docs and product pages that rank for what buyers search.
“Best X”, “X vs Y” and category pages written to a stated method, with competitors included fairly and your trade-offs named, because those are the pages AI answers and buyers trust.
Output: the comparison of your category that gets cited.
Tutorials, benchmarks, migration guides and data reports from your own network or product, written with your engineers and built to be quoted by developers, analysts and press.
Output: content developers link to and models learn from.
Earned coverage of your launches, customers, integrations and data in the outlets your story fits, executive commentary, and the “top providers” lists those outlets publish. Sponsored placements only where they earn their cost, labelled and priced first.
Output: coverage your buyers read, with what each piece cost.
The provider directories, ecosystem pages, chain partner lists, marketplaces and review platforms buyers compare on: correct listings, current data and corrections where you are described wrongly.
Output: an accurate place wherever your category is compared.
A tracked prompt set for your category, such as the best RPC provider or the best tokenisation platform, the sources the answers lean on, and the work that makes your pages and coverage one of them.
Output: mentions and citations on prompts you chose, reported monthly.
The plan works for blockchain companies that sell a product to developers or businesses. Three briefs it does not fit, so we say which before the call.
Networks that need builders
Layer 1 and layer 2 networks and their foundations competing for developers, with docs, ecosystem pages and comparisons to win.
Infrastructure providers
RPC, node, data, indexing, oracle, wallet SDK and audit companies whose buyers compare providers before they sign up.
Institutional and enterprise blockchain
Custody, tokenisation and stablecoin payments companies selling to banks, funds and enterprises, where trade press, analysts and references decide.
A token campaign dressed as B2B
If the goal is the token price or a listing, it is token marketing, it is regulated, and we do not sell the price part of it.
Development services
If you build blockchains or dapps for clients, you sell a service, not infrastructure. That is a different page and a different plan.
Regulated products without the licence
Custody, payments or tokenised securities marketed where the required authorisation is missing. We will not write that promotion.
Most of the crypto promotion rules bite on tokens, not on infrastructure software. Here is where they still reach a B2B blockchain company.
| Where | Rule | What it changes for organic work |
|---|---|---|
| United Kingdom | FCA financial promotions regime for qualifying cryptoassets, in force since 8 October 2023 (COBS 4.12A) | A promotion to UK consumers, from any country, must be made or approved by an FCA-authorised firm or made by an FCA-registered crypto firm, and carry the FCA risk warning. Incentives to invest are banned, refer-a-friend bonuses included. The registered-firm route ends on 25 October 2027, when the new UK regime starts |
| United Kingdom, social media | FCA guidance FG24/1 on financial promotions on social media, March 2024 | Influencers and affiliates who promote crypto without an authorised firm’s approval may be committing a criminal offence. A paid post needs an approved promotion behind it |
| European Union | MiCA, Regulation (EU) 2023/1114, applying in full since 30 December 2024. Every national transitional period had ended by 1 July 2026 | Marketing for a token must be identifiable as marketing, fair, clear and not misleading, and consistent with its white paper, and it cannot start before the white paper is published. A service provider needs MiCA authorisation to serve EU clients |
| United States | Securities Act section 17(b); FTC Endorsement Guides, revised July 2023 | Anyone paid to promote a token that is a security must disclose the payment and its amount: the SEC settled with Kim Kardashian for $1.26 million over one undisclosed post in October 2022. Paid endorsements must be disclosed clearly and conspicuously |
| Google, Meta and X ads | Each platform’s crypto advertising policy, as read on 23 October 2026 | Exchanges and wallets need a local licence and platform certification, country by country. Google Ads does not accept ICOs, DeFi trading protocols or trading-signal sites anywhere |
| Google Search | Search quality rater guidelines, September 2025; spam policies, updated 28 August 2026 | Content about investing money is read at the “Your Money or Your Life” bar: who wrote it, what it is based on, whether fees and risks are stated. Links in paid press releases and sponsored posts must carry nofollow or sponsored; keyword-anchored paid links are link spam |
Company marketing and token marketing stay apart
Customers, product and integrations are B2B marketing. A page or post that invites UK readers to buy your token is a financial promotion, and in the EU token marketing waits for the white paper. We keep the two on separate pages and separate sign-offs.
Tokenised assets may be securities
Marketing a platform that tokenises real-world assets runs into securities and investment-promotion rules in most markets. Claims about returns or access go through your compliance team before they go live.
Custody and payments are regulated activities
Copy that describes custody, safeguarding or payments has to match the licences you hold in each market it reaches. We write to the licence, not past it.
Paid ads are possible, with conditions
Google accepts ads from blockchain platforms that do not sell tokens; exchanges, wallets and token sales need licences and certification or are banned. That decides which of your products can be advertised at all.
Checked at the regulators’ and the platforms’ own pages on 23 October 2026. This is how the rules shape our work, not legal advice: whether a promotion is approved is your compliance team’s or your approver’s decision, and we plan the content around it.
Four stages. You can stop after the first and keep everything we found.
Two weeks, fixed fee
What developers and businesses search and ask before choosing a provider like you, who is cited and ranked today, which comparisons, directories and lists decide your category, what blocks your docs and site, and what the AI answers say about you.
You keep: the plan.
Month 1 to 3
Docs and site fixes, analytics joined to sign-ups, keys and CRM, directory listings corrected, and the first comparison and category pages.
You keep: docs and pages Google and models can read.
Month 2 onwards
Developer content, data reports, coverage and AI citations, run together so they describe one company rather than three campaigns.
You keep: the content, the links and the coverage list.
Quarter 2 onwards
New products, chains, languages and markets on the system proven in the first one, with reporting that shows what each returns in pipeline.
You keep: an organic channel with its own numbers.
Monthly: non-brand clicks and the queries behind them; developer sign-ups, API keys, demo requests and pipeline attributed to organic, from your analytics and CRM; which comparisons, directories and lists for your category include you; mentions and citations on the tracked AI prompt set. Impressions, followers and summed readership are not results and are not reported as one.
We do not publish client results we are not cleared to name. Here is what we show instead.
Search Console, analytics and pipeline data from the companies we run, with the client’s permission, for a company like yours.
Our own measurement, with method and date: the 12 infrastructure questions above, including the answer that recommended a service retired in 2021, and what developers and businesses search, with who wins each result, read on 23 October 2026. None of the blockchain marketing pages that rank for this term measures what developers or businesses ask.
Two numbers are fixed; the rest depends on four things we can name.
Delivered in two weeks as a prioritised plan. If we are not the right fit we say so in it, and the plan is yours to run with anyone.
For one product in one language. Thirty days’ notice, no minimum term.
The number of products and audiences, since developers and enterprises need different pages; the size of the docs; and how much developer content needs engineering time.
Sponsored articles, event and paid distribution costs are billed separately, each shown with its price before it is bought. Reporting, the tracked AI prompt set, developer tickets and calls are not extra.
A blockchain company buying growth usually weighs these three. They are built for different buyers.
| B2B organic agency, like us | Crypto launch agency | In-house developer relations | |
|---|---|---|---|
| Built for | Developers and businesses choosing a provider | Token holders and traders around a launch | Developers already using you |
| Covers | Docs SEO, comparisons, developer content, trade coverage, directories, AI answers | KOLs, communities, quests, crypto media, listings | Docs, events, support, community, sample code |
| Measured by | Sign-ups, API keys, usage, pipeline | Reach, followers, token metrics | Activation and retention of developers |
| Fails when | You need a launch spike this month | The buyer is a developer or a bank | Nobody outside your community knows you exist |
Developer relations and an organic agency work best together: devrel makes the docs and examples right, we make sure the developers who have not heard of you find them.
Including us. The answers tell you whether the agency sells to your buyer or to a token holder.
Four things you will hear elsewhere and not here.
Marketing that promises either is selling something else.
We forecast, show the plan and the milestones, and report against them.
Buyers and models discount it. Ours name the trade-offs.
A paid piece is a paid piece, for readers and for Google.
Two different things share the name: using blockchain technology inside marketing, and marketing a blockchain company. We do the second, for companies that sell infrastructure and products to developers and businesses.
Most sell token launches: KOLs, communities and crypto media. A B2B blockchain marketing agency like ours makes a company the one developers and businesses find when they read docs, compare providers and ask an assistant: docs SEO, comparison pages, developer content, trade coverage and AI visibility.
We do, as part of this plan, and on our crypto SEO page as a service of its own: docs and sites Google can render, the comparison and category pages buyers search, and editorial links from the places developers and businesses read.
With docs that rank for what developers search, honest comparisons with the chains they are weighing, tutorials and migration guides, data on cost and performance, developer and trade coverage, and a place on the lists and directories they use to choose.
By being on the pages its answers are built from: in our measurement nearly three quarters were ranked lists and comparisons. A fair comparison on your own domain, a place on the category’s lists and current coverage change the answer; a press release rarely does.
Ours starts at $6,000 a month for one product in one language, after a $6,500 fixed-fee audit, with media money billed separately. Across crypto, AI assistants quote buyers $3,000 to $10,000 a month for organic content and SEO alone.
We market the company and the product. Anything that markets the token is a regulated promotion in the UK and the EU and goes on separate pages with your compliance sign-off; our token marketing page covers what we do around a launch.
Docs fixes and brand queries move inside weeks. Comparison and category pages in a niche nobody has covered well can move inside the first quarter; competitive categories take two to three quarters.
Tell us the product, the buyers and the markets. We come back in two weeks with what developers and businesses search and ask before choosing a provider like you, which comparisons and lists decide your category, what blocks your docs, and what the first quarter would look like. If we are not the right fit we will say so.
We reply within one business day, from a person.