SEO MonsterBest iGaming SEO agencies
Best iGaming SEO Agencies in 2026: Eleven Casino SEO Agencies Compared
Eleven agencies that sell SEO to casino, sportsbook and affiliate brands, each read on its own pages: what it sells, who it works for, how it builds links and what it shows as proof. We are one of them and we put ourselves first. From #2 the order is how often a buyer meets each agency in Google and in AI answers.
Checked · written by SEO Monster, which is also #1 on this list
- Checked
- Every agency’s own pages were read on 23 October 2026. Each fact about an agency on this page has a public source and a date.
- Order
- #1 is SEO Monster, the agency that wrote this page. #2 to #11 follow a count of how often a buyer meets each agency: Google’s top 10 on 19 iGaming searches, ChatGPT and Perplexity answers to 27 buyer questions, and the independent lists ranking for this search.
- Not paid
- No agency paid to be listed or was asked to. Links to other agencies pass no ranking credit.
- Left out
- Agencies whose iGaming SEO page we could not find or read on the day, and those met less often than the tenth. They are named below, with the reason.
- Not a test of results
- No outside list can verify an agency’s client results. Where an entry quotes one, it is the agency’s own claim.
The eleven at a glance
One row per agency, in list order. Proof and pricing are what each agency publishes, not what we were told.
| Agency | Best for | Based in | Public proof | Pricing |
|---|---|---|---|---|
| 1SEO MonsterOur agency | Licensed operators and affiliates who want search, threads and AI answers under one plan | Not stated on our site. | None published; shown on a call | Fixed-fee audit, then retainer |
| 2SEO.Casino | Gambling brands working across many markets, from the UK to Asia and Latin America | Limassol, Cyprus, per LinkedIn and Clutch; its site also lists Kyiv, Copenhagen and Berlin. | Six anonymised cases | Not published |
| 3ProStar SEO | Operators and betting platforms in licensed markets such as the UK, Malta and US states | Québec, Canada; founded 2019. | One anonymised case | From $3,500/mo (category) |
| 4SeoProfy | Operators and affiliates who want a large team and a published price range | Orlando, Florida, per its site and Clutch; founded 2012 in Ukraine, where most of its team works. | Three anonymised cases | $5,000–8,000, one region |
| 5Fortis Media | Casino and sportsbook operators who want SEO and PPC from one team | Vilnius, Lithuania; founded 2018. | TwinSpires named, no figures | Not published |
| 6ICODA | Crypto casinos and crypto-first sportsbooks | Wrocław, Poland, per Clutch and Trustpilot; its site lists ten cities and no headquarters. Founded 2017. | 1win named | Not published |
| 7Absolute Digital Media | UKGC- and MGA-licensed operators that want named casino references | London, with offices in Essex and Dubai; company incorporated 2008 (Companies House). | Ladbrokes, SuperCasino, Jackpot247 | Not published |
| 8Data Insight | Operators and affiliates who want AI-search work from a small specialist team | Rome, Italy; founded 2017 per LinkedIn and Clutch, 2018 per its own site. | Six anonymised cases | From $3,500/mo |
| 9AWISEE | Operators and B2B suppliers buying link building and PR | Its sources disagree: Motala, Sweden (the company in its footer), Malta (its iGaming page), Zürich (Clutch). Fully remote since 2018. | Logos only | Not published |
| 10Loopex Digital | Crypto casinos and game providers starting on a smaller budget | Glendale, California, and Yerevan, Armenia; founded 2018. | Four named cases | From $1,500/mo |
| 11NinjaPromo | Brands that want SEO next to paid, influencer and PR work on one hourly subscription | New York, per its site and Clutch, with offices in London, Dubai, Singapore and Hong Kong; founded 2017. | No SEO case published | From $4,000/mo |
Based in: as the agency’s own site states it, with the directory or registry where they differ. Prices in the agency’s own currency, as published on 23 October 2026.
How the list was made
Three criteria decide who may be on the list, and they apply to every agency here, ours included. A count decides the order. Neither is a verdict on the quality of an agency’s work, which no outside list can see.
- 1
A live page that sells iGaming or casino SEO
The agency sells the service on a page of its own site, and the page loaded on 23 October 2026. A general SEO agency with a casino page qualifies; an agency whose gambling pages are gone does not.
- 2
It names the gambling buyers it works for
Operators, sportsbooks, affiliates, suppliers: the page says which. SEO for an operator and SEO for an affiliate are different jobs, and a buyer should know which one is on offer.
- 3
It says how it builds links
Links are where a gambling site gets hurt. The agency’s own pages describe how it gets them, and each entry quotes that description in the agency’s own words.
Our own entry is #1 because we wrote the page and chose to put it there; the count below does not rank it and it does not pretend otherwise. From #2 each agency’s place is how often a buyer meets it: one point for each Google top-10 position across 19 iGaming searches, each ChatGPT or Perplexity answer that names it, each Perplexity answer that cites its pages, and each independent list ranking for this search that includes it. The list stops at ten. Ties go alphabetically.
Google: US desktop results for 19 searches such as “casino seo agency”, “igaming seo services” and “sports betting seo”, 21 October 2026. ChatGPT with web search and Perplexity: the same 27 questions a buyer of iGaming SEO asks, put to both on 22 October 2026. Lists: 16 roundups that rank for “best igaming seo agency”, “best casino seo agency” and two close variants, read on 23 October 2026, with an agency’s own list not counted for it and copied lists counted once.
The count measures visibility: who a buyer is shown. It does not measure results. Every client result quoted below is the agency’s own claim and says so, and every price is the agency’s published figure on the day we read it.
The eleven, in order
Each entry is read from the agency’s own pages and, for location and founding year, a public directory or company registry. “Self-reported” marks a figure the agency gives about itself.
1SEO Monster
seomonster.ioDisclosure. This is our agency, and we wrote this page. We put ourselves first; the count that orders the rest of the list would not, and the “Where buyers meet it” row says why.
An organic growth agency for licensed gambling brands: the Google results, the threads players read and the AI answers they act on, measured against registrations and first deposits rather than traffic.
- Best for
- Licensed operators and affiliates who want search, threads and AI answers under one plan
- Based in
- Not stated on our site.
- Services
- Technical SEO, market and keyword strategy, content, authority links, digital PR, Reddit presence and AI-answer visibility under one plan, run by the people who wrote it.
- Works with
- Licensed casino and sportsbook operators, and the affiliates, review portals and comparison sites that send them players. Licensed brands only, one operator and one affiliate per market, in regulated markets from the UK and Ontario to the Netherlands, Germany and the US states.
- Links
- No PBNs on your money site. Every link placement is shown to you before it is bought.
- Public proof
- No client results published: we do not publish results we are not cleared to name. Search Console data for work like yours is shown on a call, with the client’s permission.
- Pricing
- A fixed-fee audit delivered in two weeks, then a monthly retainer, with thirty days’ notice and no minimum term. The figures are on our iGaming SEO page.
- Where buyers meet it
- Not counted: we wrote this page. For the record, the same count finds us in no Google top 10 on these 19 searches yet, and named in 1 of 27 ChatGPT answers (the question about a fixed-fee audit).
- Ask them
- Ask us for the Search Console data behind work like yours, and who in our team would run your account.
2SEO.Casino
seo.casinoAn SEO, link-building and brand-protection agency for online casinos, sportsbooks, poker rooms and gambling affiliates.
- Best for
- Gambling brands working across many markets, from the UK to Asia and Latin America
- Based in
- Limassol, Cyprus, per LinkedIn and Clutch; its site also lists Kyiv, Copenhagen and Berlin.
- Services
- Casino SEO audits, link building, keyword research, localisation, sports betting, poker and slots SEO, AI search, brand protection and SERM, iGaming PR, DMCA and phishing takedowns.
- Works with
- Online casino operators, sportsbooks, poker rooms, slot platforms, affiliate projects and brands launching in a new market. Market pages for 25 countries and regions; no licence named as a condition.
- Links
- Link building is a core service. Its menu also sells “Black Hat SEO” and a “PBN Setup Service”, and one of its published cases credits “guest posts, PBNs, homepage links”.
- Public proof
- Six published cases, no client named: for example a bookmaker in Poland, Bangladesh and Nepal with +80% registrations and +80% first deposits (self-reported).
- Pricing
- Not published: quoted by the scale of the project, its markets and the scope of work.
- Where buyers meet it
- Met 35 times, the most in our count: Google top 10 on 9 of 19 searches; named in 9 and cited in 9 of 27 Perplexity answers; named once by ChatGPT; in 7 independent lists.
- Ask them
- Which of the services on its menu would be used on your site, and whether any link built for you would sit on a network it owns.
3ProStar SEO
prostarseo.comA Québec SEO agency selling to many regulated industries, with casino and sports betting SEO pages.
- Best for
- Operators and betting platforms in licensed markets such as the UK, Malta and US states
- Based in
- Québec, Canada; founded 2019.
- Services
- Keyword research and mapping, multilingual and hreflang work, on-page and technical SEO, link building, reputation and brand protection, AI search (GEO).
- Works with
- Casino operators; sportsbooks, betting exchanges, betting apps, handicappers and prediction platforms. Its casino page names UKGC requirements, MGA standards and state rules in Nevada, New Jersey and Pennsylvania.
- Links
- “White-hat link building” aimed at “sports media, betting publications”, in its own words.
- Public proof
- One published case, client not named: a Belgian iGaming platform, from 574 to 3,446 ranking keywords in under 12 months (self-reported).
- Pricing
- Published by category rather than for casino: “Regulated Industries” from $3,500 a month. Casino projects are quoted after a free audit, with no long-term contract.
- Where buyers meet it
- Met 28 times: Google top 10 on 5 of 19 searches; named in 9 and cited in 9 of 27 Perplexity answers; named by ChatGPT in 4; in 1 independent list. It also publishes its own ranking of casino SEO agencies, with itself first.
- Ask them
- Whether the “Regulated Industries” price applies to a casino, and the Search Console data behind the Belgian case.
4SeoProfy
seoprofy.comA large SEO agency serving many industries, with dedicated iGaming, casino and sports betting SEO pages.
- Best for
- Operators and affiliates who want a large team and a published price range
- Based in
- Orlando, Florida, per its site and Clutch; founded 2012 in Ukraine, where most of its team works.
- Services
- Content, technical SEO for casino catalogues and multi-market hreflang, keyword research, on-page, link building, brand protection, and a forecast of first deposits and traffic before work starts.
- Works with
- Online casinos, sports betting, casino affiliates, game providers, casino platforms, white-label providers, poker and lottery platforms.
- Links
- Its iGaming page lists “avoidance of paid links” among its link-risk controls; its iGaming link-building page offers “carefully evaluated sponsored articles”.
- Public proof
- Three published cases, no client named: for example a casino affiliate for Canada and New Zealand, from zero to 170,000 monthly organic users in a year and a half (self-reported).
- Pricing
- Published: $5,000 to $8,000 for a campaign in one region, from $10,000 to $15,000 for several. The page does not say whether the figure is monthly.
- Where buyers meet it
- Met 26 times: Google top 10 on 6 of 19 searches; named in 8 and cited in 6 of 27 Perplexity answers; named by ChatGPT in 2; in 4 independent lists.
- Ask them
- Whether the published range is per month, and how its sponsored articles are labelled on the sites that carry them.
5Fortis Media
fortismedia.comAn SEO, PPC, content and link-building agency for regulated industries: iGaming, sportsbooks, fintech and crypto.
- Best for
- Casino and sportsbook operators who want SEO and PPC from one team
- Based in
- Vilnius, Lithuania; founded 2018.
- Services
- On-site and technical SEO, iGaming link building, content, PPC, LLM SEO, digital PR and brand protection.
- Works with
- Online casino and sportsbook operators, and poker and lottery sites. No market or regulator is named on the page; it builds strategy “around each market’s advertising standards and licensing requirements”.
- Links
- Backlinks “from trusted gambling-related blogs, affiliate sites and publishers”, including guest posts.
- Public proof
- Names TwinSpires, with a testimonial from its director of content and SEO marketing and no figures; an anonymised iGaming client with “6X more organic FTDs in 30 days” (self-reported).
- Pricing
- Not published: priced by the scope of the project.
- Where buyers meet it
- Met 24 times: Google top 10 on 1 of 19 searches; named in 10 of 27 Perplexity answers, the most of any agency, and cited in 6; named once by ChatGPT; in 6 independent lists.
- Ask them
- Which of its links would come from affiliate sites that compete with you for the same searches.
6ICODA
icoda.ioA crypto and blockchain marketing agency with an iGaming line built around crypto casinos.
- Best for
- Crypto casinos and crypto-first sportsbooks
- Based in
- Wrocław, Poland, per Clutch and Trustpilot; its site lists ten cities and no headquarters. Founded 2017.
- Services
- Technical audits, keyword strategy in English, German, Italian, Spanish, Romanian and Polish, iGaming content, link building, AI search and reporting.
- Works with
- “From crypto casinos to sports betting platforms”; its iGaming marketing is “tailored for crypto casinos”.
- Links
- “100-300+ monthly links”, in its own words. For markets that block a domain, it offers “neutral-jurisdiction hosting and rotation protocols”.
- Public proof
- Names 1win: a top-3 brand in Google’s AI Overview for “best crypto casino in India” and in Top Stories in India and Malaysia, with no paid traffic (self-reported).
- Pricing
- Not published; its budget questionnaire starts at “Under $5,000” a month.
- Where buyers meet it
- Met 23 times: Google top 10 on 1 of 19 searches; cited in 12 of 27 Perplexity answers, the most of any agency, and named in 2; named once by ChatGPT; in 7 independent lists.
- Ask them
- Whether the domain rotation it offers for blocked markets is compatible with your licence.
7Absolute Digital Media
absolute.digitalA UK digital marketing agency (SEO, PPC, digital PR, link building) with casino and iGaming practices.
- Best for
- UKGC- and MGA-licensed operators that want named casino references
- Based in
- London, with offices in Essex and Dubai; company incorporated 2008 (Companies House).
- Services
- Casino, sports betting, poker, lottery, bingo and esports SEO, iGaming content, digital PR and link building, AI search visibility, casino PPC.
- Works with
- Licensed operators: UKGC-licensed, MGA-licensed, and Curaçao and emerging-market operators, plus crypto casinos. Its pages also name the Isle of Man and Gibraltar.
- Links
- Digital PR and link building, sold together. We found no link network or PBN offer on its pages.
- Public proof
- Named cases for Ladbrokes (+530% organic traffic), SuperCasino (+266% non-branded organic traffic) and Jackpot247 (+74% conversions) (self-reported).
- Pricing
- No price published; its FAQ says established operators “typically invest five to six figures annually” in organic search.
- Where buyers meet it
- Met 16 times: Google top 10 on 3 of 19 searches; named in 6 of 27 Perplexity answers and once by ChatGPT; in 6 independent lists. It also publishes a top-50 list of iGaming SEO agencies with itself first.
- Ask them
- What period the Ladbrokes and SuperCasino figures cover, and who on that work is still on the team.
8Data Insight
data-insight.orgA small Rome-based agency that works only in iGaming, built around AI search.
- Best for
- Operators and affiliates who want AI-search work from a small specialist team
- Based in
- Rome, Italy; founded 2017 per LinkedIn and Clutch, 2018 per its own site.
- Services
- iGaming SEO, AI search optimisation (GEO, AEO), technical SEO, content, link building, multilingual casino SEO, poker SEO.
- Works with
- Operators, sportsbooks, affiliates and B2B providers, with “active campaigns across MGA, UKGC, and AGCO jurisdictions” (self-reported).
- Links
- Packages include paid placements: six “earned/compensated link placements” a month on the Starter plan, “disclosed per model”.
- Public proof
- Six published cases, no client named: for example a UK-regulated casino from 18,000 to 74,000 monthly organic visits (self-reported).
- Pricing
- Published: from $3,500 a month (Starter) and from $7,500 a month (Operator Growth).
- Where buyers meet it
- Met 16 times: no Google top 10 on these 19 searches; named in 5 and cited in 8 of 27 Perplexity answers; named by ChatGPT in 3.
- Ask them
- How the compensated placements are labelled on the publishers’ side.
9AWISEE
awisee.comA link-building, SEO, digital PR and influencer agency; iGaming is one of its industries.
- Best for
- Operators and B2B suppliers buying link building and PR
- Based in
- Its sources disagree: Motala, Sweden (the company in its footer), Malta (its iGaming page), Zürich (Clutch). Fully remote since 2018.
- Services
- Link building, technical SEO, iGaming content (casino and sportsbook reviews, localisation, outreach articles), iGaming PPC.
- Works with
- “Sports Betting, Online Casino & B2B providers globally”.
- Links
- Its pages say two things: the iGaming page says it uses “our private blog network to build links”, and its homepage FAQ says “No PBNs, link farms or broker spreadsheets”.
- Public proof
- Client logos on its casino page (Betway, Unibet, Raketech, William Hill); no iGaming case with figures.
- Pricing
- Not published; a proposal within three business days.
- Where buyers meet it
- Met 14 times: Google top 10 on 3 of 19 searches; named in 7 and cited in 1 of 27 Perplexity answers; named once by ChatGPT; in 2 independent lists.
- Ask them
- Which of its two statements on private blog networks applies to the links it would build for you.
10Loopex Digital
loopexdigital.comA US and Armenian SEO and AI-search agency with an iGaming and casino SEO practice.
- Best for
- Crypto casinos and game providers starting on a smaller budget
- Based in
- Glendale, California, and Yerevan, Armenia; founded 2018.
- Services
- AI search optimisation, market-by-market iGaming SEO, content, technical SEO, link building, and digital PR for casinos.
- Works with
- Online casinos, sportsbooks and betting sites, iGaming affiliates, game providers and platform suppliers; “Crypto casinos welcome”.
- Links
- Links from casino, betting and prediction-market sites that pass “DR 20+, 2,000+ monthly organic visitors, and genuine gambling relevance”. It also sells niche edits and guest posts as products.
- Public proof
- Named cases: Biggerz and JB.com (crypto casinos), Galaxsys (a game provider) and Relum (a casino platform); for example Biggerz from 2,069 to 45,731 monthly organic visits in five months (self-reported).
- Pricing
- Published: “a minimum of $1,500/month to get started”, month to month; competitive casino campaigns with link acquisition “usually run higher”.
- Where buyers meet it
- Met 11 times: Google top 10 on 2 of 19 searches; named in 4 and cited in 3 of 27 Perplexity answers; in 2 independent lists.
- Ask them
- What a competitive casino campaign costs once link acquisition is included, since the $1,500 covers initial work.
11NinjaPromo
ninjapromo.ioA subscription digital marketing agency working across many industries, with an iGaming SEO and AI-search page.
- Best for
- Brands that want SEO next to paid, influencer and PR work on one hourly subscription
- Based in
- New York, per its site and Clutch, with offices in London, Dubai, Singapore and Hong Kong; founded 2017.
- Services
- Website and technical audits, content, link building, analytics and rank tracking, GEO and AEO for AI answers.
- Works with
- Online casino, sports and esports betting, lottery, bingo, poker, social and sweepstakes casinos, live casino and virtual sports. No regulator or market is named.
- Links
- “Legitimate guest posts on authority sites” and links from “trusted gaming partners”; it also audits and cleans up existing link profiles.
- Public proof
- No iGaming SEO case: its three iGaming cases are PR, influencer marketing and an event, none naming the client.
- Pricing
- Published, by the hour: from $4,000 a month for 40 hours, on terms from three months.
- Where buyers meet it
- Met 11 times: no Google top 10 on these 19 searches; named in 5 and cited in 2 of 27 Perplexity answers; in 4 independent lists.
- Ask them
- Who in its team has run SEO for a gambling site, since its published iGaming cases are PR and influencer work.
Named elsewhere, not on this list
Other lists and our own count put these agencies in front of buyers too. Each is left out for a reason on record, checked on 23 October 2026.
| Agency | Why it is not on the list |
|---|---|
| Click Intelligence (clickintelligence.co.uk) | Met 10 times in our count, one short of the tenth place. It sells iGaming SEO on a live page. |
| ICS-digital, Basher Agency, LuvKaizen (ics-digital.com, basher.agency, luvkaizen.com) | Met 9 times each in our count. All three sell iGaming SEO on a live page. |
| Digital Fuel (digitalfuel.io) | No SEO service page: its SEO page returned 404, and SEO now sits inside its player-acquisition service. Named by six independent lists. |
| Geeky Tech (geekytech.co.uk) | Its iGaming SEO page and four other gambling pages returned 404, although Google still ranks the iGaming page. Its site now presents it as an agency for B2B tech and SaaS brands. |
| Bird Marketing (bird.marketing) | Its casino SEO page answered our checks with a bot challenge, so we could not read it on the day. |
| Blueclaw (blueclaw.co.uk) | Named by six other lists. The address they link to served a casino listing page, not an agency site. |
| IGaming SEO Agency (igamingseoagency.io) | First in Google for “best igaming seo agencies”. Met once in our count, and in none of the independent lists. Four other sites use the same name, so an AI answer that names “iGaming SEO Agency” cannot be credited to any one of them. |
Six questions to ask any agency on this list
The lists that rank for this search leave these out. Put them to every agency you talk to, us included.
- 1
Which licensed operators have you done organic work for, in which market, and when?
No ranking list says this per agency. A licence changes which pages, bonus copy and links are allowed, so work in your market matters more than a logo.
- 2
Do you own casino affiliate sites or a network of sites you place links on?
An agency that owns review sites competes with you for the same searches, and links from a network it runs are its own inventory, not editorial links.
- 3
Will we see every link before it is bought, and whose is the list when we leave?
Google treats links bought to pass ranking credit as link spam. Seeing each placement before payment, and keeping the list afterwards, are the two terms that protect you.
- 4
Can you show results in Search Console rather than screenshots?
Every client result on this page is the agency’s own claim. Read access to a property, or a call where the data is shown live, is the check a list cannot make.
- 5
Who else do you work for in our market?
Agencies differ: some take any number of competitors in one market, some limit it. Ask before you share your data.
- 6
What does a month buy, and what is the notice period?
Published prices on this list start at $1,500 a month and most agencies publish none. Ask for pages, links and markets per month, and whether the link budget is inside the fee.
Questions buyers ask
Who is the best iGaming SEO agency?
No list can verify that, because no list sees agencies’ client results. By how often a buyer meets them in Google and AI answers, SEO.Casino, ProStar SEO, SeoProfy, Fortis Media and ICODA lead our count of 23 October 2026. Which one fits depends on your licence, your markets and whether you are an operator or an affiliate. We put our own agency first because we wrote this page; the rest of the order is the count.
How much does iGaming SEO cost?
Of the agencies on this list that publish a price, the entry points are $1,500 a month (Loopex Digital), $3,500 a month (Data Insight, and ProStar SEO’s regulated-industries tier) and $4,000 a month (NinjaPromo). SeoProfy quotes $5,000 to $8,000 for one region. Most agencies publish no price. Ask what a month buys: pages, links, markets and whether the link budget is inside the fee.
How long does casino SEO take?
Technical and indexation fixes show inside weeks; category positions in a competitive market take two to three quarters. Be careful with any promise of a position by a date: Google’s own guidance says no one can guarantee a #1 ranking.
Is it safe to buy casino backlinks?
Google treats links bought to pass ranking credit as link spam; a paid link should carry rel="sponsored" or rel="nofollow". Several agencies on this list sell paid, sponsored or network placements, and each entry quotes how the agency describes its links. Ask to see every placement before it is bought.
What is the difference between SEO for an operator and for an affiliate?
An operator ranks its own brand, game, bonus and payment pages and has to stay inside its licence’s advertising rules. An affiliate ranks reviews and comparisons of many brands and lives by Google’s reviews and spam policies. Each entry above says which of the two the agency names as its buyers.
Did any agency pay to be on this list?
No agency paid or was asked to. Three criteria decide who may be listed, a count of how often buyers meet each agency decides the order from #2, and our own agency is #1 because we wrote the page. Every fact about another agency comes from its own pages or a public directory or registry, read on 23 October 2026.
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