SEO MonsterNFT Marketing Agency
The 2021 playbook of hype, shilling and a sell-out sold to speculators who left. We build what a collector, a player or a brand’s customer checks before buying and after: the marketplace pages, the searches, the coverage and the AI answers, measured in holders and players who stay.
Fixed-fee audit, two weeks, no retainer to start.
A collector asks which marketplace is safe, whether a collection is legit and whether NFTs are still worth buying. We measured what the answers are built from, because that is where a buyer decides about you.
On 23 October 2026 we put 10 questions to Perplexity and to ChatGPT with web search, the kind a collector or a player asks: the safest NFT marketplace and the one with the lowest fees, how to check that a collection is legit, the best blockchain games, the best wallet for NFTs, where to buy on Solana, whether NFTs are still worth buying, which brands run collectible programmes worth joining, how to avoid scams, and where to sell digital art. We read which pages each answer was built from.
| What we measured | Result | What it means for you |
|---|---|---|
| Cited pages that are a ranked list or a comparison | 47% on Perplexity (47 of 99 citations), 61% on ChatGPT (17 of 28) | Collectors are pointed to lists and comparisons. Being on the lists that rank for your kind of game or collection, described correctly, is a channel of its own. |
| Citations on the own site of a project the answer recommends | 5% on Perplexity (5 of 99). 2 of 28 on ChatGPT | Projects’ own sites are almost never the source. A collection page that answers what it is, who made it and what holders get is the page that could change that. |
| OpenSea and Magic Eden, the marketplaces named most often | Each named in 7 answers across both surfaces. OpenSea’s own site cited in 1 of its 7, Magic Eden’s in none | Even the biggest marketplaces are recommended on other people’s pages. For a collection, the marketplace page and the coverage about you matter more than your own site. |
| Citations on another company’s blog or learn pages | 21% on Perplexity (21 of 99), in 9 of 10 answers. The most-cited domain is an exchange’s crypto wiki: 7 citations in 5 answers, none about its own product | An exchange’s generic wiki was the most-cited site in the set. The explainers for your category are an open seat a serious project can take. |
| Answers citing media: crypto, tech or business press | 8 of 10 on Perplexity; 10 of the 23 media citations are the outlet’s own ranked list. 5 of 10 on ChatGPT | Media matter through their lists and their reporting. Coverage that explains what the project does is quoted; a mint announcement is not. |
| ChatGPT answers given without searching the web | 2 of 10, both about scams and checking a collection. 6 of the 8 that searched added “2024” to the query | On scams and legit checks ChatGPT answered from memory, and most answers that searched looked for 2024 lists. A stale record is what a cautious buyer is told. |
| Sources behind the three trust questions on Perplexity | Is a collection legit, are NFTs worth buying, how to avoid scams: no product named, and no marketplace or NFT project among the 30 sources. Security vendors, exchanges’ learn pages and an audit firm’s blog instead | On every trust question, no marketplace and no project was a source. Security vendors and exchanges answer “is it legit” for you unless your own page does. |
Asked for the safest NFT marketplace, ChatGPT searched for 2024 lists and recommended the Kraken NFT Marketplace, which Kraken closed in February 2025. Perplexity, asked whether NFTs are still worth buying, opened with “Usually no—not as an investment”. That is the market a collection now launches into: a buyer who has been told to doubt, reading answers built on old lists.
Method: Perplexity (sonar) and ChatGPT (gpt-4.1-mini with web search) through the API, 23 October 2026, one answer per question, US. 22 questions in two sets: 12 a developer or a business asks before choosing blockchain infrastructure and 10 a collector or player asks. No question names a brand. A source is a distinct page the answer cites; ChatGPT’s logo links above each product it lists are not counted. Domains were classified by hand and five answers checked against the raw responses. A small sample, read as a direction: 10 to 12 answers a set on each surface, and Perplexity returns at most ten sources an answer, so its ten is a ceiling, not a finding.
We measured what people search around NFTs and read who holds each result. The doubt is searched as often as the buying.
| What the user searches | Examples | US searches a month | The page that wins it |
|---|---|---|---|
| Marketplace | nft marketplace · best nft marketplace | 3,600 · 90 | A ranked list by an infrastructure company at #1, a marketplace’s own trending page at #2 |
| Marketplace by name | opensea · magic eden | 40,500 · 6,600 | The marketplace itself. Your collection page there is the page most buyers see first |
| Doubt | are nfts dead · nft scams | 880 · 390 | Medium, Reddit, Quora, news and security vendors. Nobody selling NFTs answers it |
| Games | nft games | 480 | A game store’s tag page, play-to-earn game lists, a chain’s own list of games, Wikipedia |
| Collectibles | digital collectibles | 320 | A video calling them worthless at #1, then a brand’s own collectible programme pages |
Google Ads search volume, US, monthly average, pulled 23 October 2026; Google rounds these into buckets. The winners are the US top 10 on the same day.
The tactics that sold out collections in 2021 are the ones regulators and buyers now read as warning signs. Five things changed.
“Are nfts dead” is searched 880 times a month in the US and “nft scams” 390, and an assistant asked whether NFTs are worth buying opens with no. A collection is sold to someone who has been told to be careful, and the pages they check decide it.
Mint-day shilling fills a collection with buyers who want a flip, and they leave with the floor. A game or a brand programme needs holders who use what they hold, which is a different audience found in different places.
The US SEC charged two NFT issuers in 2023 whose marketing told buyers to expect profit from the team’s work and from resale. In the EU, a large series can count as fungible and fall under MiCA. Floor, roadmap and resale promises are where an NFT stops being a collectible.
Most buyers meet a collection on a marketplace, not on its site. The description, verification, links and metadata there are marketing, and most projects write them once and never again.
A player compares a game with other games, on game stores and lists; a brand’s customer judges the programme by the brand. Neither reads crypto Twitter, and both are reached by search, coverage and the pages that compare them.
Six services, one plan. Most projects start with the audit and add what it shows is worth paying for.
The pages on your own site that explain what the collection, game or programme is, who is behind it, what holders get and what they do not, built to rank for your name and your category.
Output: the page a careful buyer finds first.
Verified, complete and current listings on the marketplaces, game stores, game lists and directories where buyers compare: descriptions, metadata, links and corrections where you are described wrongly.
Output: an accurate place where buyers actually meet you.
Technical SEO for the site and the mint and claim pages, the searches players and collectors run about your category, and the brand queries with “legit”, “scam” and “review”.
Output: pages that rank for the searches that bring holders.
Earned coverage in gaming, culture, brand and crypto media, for what the project does rather than for the mint. Sponsored placements only where they reach readers you need, labelled and priced first.
Output: a coverage list you own, with what each piece cost.
What appears for the project’s name: official pages that answer the doubt, and fake collections, phishing mints and impersonating accounts reported to marketplaces, search engines and hosts.
Output: a first page for your name that does not scare buyers off.
A tracked prompt set for your category, such as the best blockchain games or the brands with collectible programmes, the sources the answers lean on, and the work that makes your pages one of them.
Output: mentions and citations on prompts you chose, reported monthly.
The plan works for projects whose holders get something to use. Two briefs it does not fit, so we say which before the call.
Onchain games
Games with items or access onchain that need players who play, found where players compare games.
Brand collectible programmes
Brands using collectibles for membership, loyalty or access, where the customer is a fan, not a trader.
Art, collectibles and marketplaces
Artists, studios and marketplaces building a collector base over years rather than a mint over a weekend.
A sell-out by Friday
Mint hype, shilling, raids and bought followers. That is not organic growth and we do not sell it.
NFTs sold as an investment
If the pitch is floor, resale or returns, it is the kind of marketing regulators have treated as a securities offer. We will not write it.
The crypto promotion rules below were written for tokens, and many stop short of NFTs. Here is where they stop, and where they still reach a collection.
| Where | Rule | What it changes for organic work |
|---|---|---|
| United Kingdom | FCA financial promotions regime for qualifying cryptoassets, in force since 8 October 2023 (COBS 4.12A) | A promotion to UK consumers, from any country, must be made or approved by an FCA-authorised firm or made by an FCA-registered crypto firm, and carry the FCA risk warning. Incentives to invest are banned, refer-a-friend bonuses included. The registered-firm route ends on 25 October 2027, when the new UK regime starts |
| United Kingdom, social media | FCA guidance FG24/1 on financial promotions on social media, March 2024 | Influencers and affiliates who promote crypto without an authorised firm’s approval may be committing a criminal offence. A paid post needs an approved promotion behind it |
| European Union | MiCA, Regulation (EU) 2023/1114, applying in full since 30 December 2024. Every national transitional period had ended by 1 July 2026 | Marketing for a token must be identifiable as marketing, fair, clear and not misleading, and consistent with its white paper, and it cannot start before the white paper is published. A service provider needs MiCA authorisation to serve EU clients |
| United States | Securities Act section 17(b); FTC Endorsement Guides, revised July 2023 | Anyone paid to promote a token that is a security must disclose the payment and its amount: the SEC settled with Kim Kardashian for $1.26 million over one undisclosed post in October 2022. Paid endorsements must be disclosed clearly and conspicuously |
| Google, Meta and X ads | Each platform’s crypto advertising policy, as read on 23 October 2026 | Exchanges and wallets need a local licence and platform certification, country by country. Google Ads does not accept ICOs, DeFi trading protocols or trading-signal sites anywhere |
| Google Search | Search quality rater guidelines, September 2025; spam policies, updated 28 August 2026 | Content about investing money is read at the “Your Money or Your Life” bar: who wrote it, what it is based on, whether fees and risks are stated. Links in paid press releases and sponsored posts must carry nofollow or sponsored; keyword-anchored paid links are link spam |
Unique NFTs are mostly outside the token rules
The UK crypto promotions regime covers only fungible cryptoassets, and MiCA does not apply to crypto-assets that are unique and not fungible. A one-of-one or a small art drop is usually outside both.
A large series can count as fungible
MiCA treats issuance in a large series or collection as a sign of fungibility, and fractions of an NFT are not unique. A 10,000-piece collection should not assume it is out of scope.
Investment talk turns a collectible into an offer
The SEC charged Impact Theory and Stoner Cats in 2023 for NFT sales marketed on profit from the team’s efforts and resale. We do not write floor, roadmap-to-value or resale promises.
Paid endorsements are disclosed, and some ads are banned
Paid posts disclose the payment in the US whatever the asset. Google Ads bans NFT staking and wagering games and NFT social casinos; Meta does not need its crypto permission for NFTs.
Checked at the regulators’ and the platforms’ own pages on 23 October 2026. This is how the rules shape our work, not legal advice: whether a promotion is approved is your compliance team’s or your approver’s decision, and we plan the content around it.
Four stages. You can stop after the first and keep everything we found.
Two weeks, fixed fee
What collectors and players search and ask about a project like yours, who answers them today, how you appear on marketplaces and lists, what the brand results show, and what the AI answers say.
You keep: the plan.
Month 1 to 3
Site and mint-page fixes, analytics set up to count buyers and players, marketplace and directory listings completed and verified, and the pages that answer who you are and what holders get.
You keep: a project that checks out when someone looks.
Month 2 onwards
Coverage, list presence, the doubt searches answered, impersonators reported and AI citations, run together so they describe one project rather than three campaigns.
You keep: the content, the links and the coverage list.
Quarter 2 onwards
New drops, seasons, chains and markets on the system proven in the first one, with reporting that shows who stays.
You keep: an organic channel with its own numbers.
Monthly: players, members and buyers from organic, from your analytics; non-brand clicks and the buyers they brought; how marketplaces, lists and directories show you; mentions and citations on the tracked AI prompt set. Followers, mint-day volume and floor price are not results and are not reported as one.
We do not publish client results we are not cleared to name, and “sold out in minutes” is not a result we would sell you: the SEC quoted one in a charge. Here is what we show instead.
Player, buyer and search data from projects we run, with the client’s permission, for a project like yours.
Our own measurement, with method and date: the 10 collector and player questions above, including the answer that recommended a marketplace closed in 2025, and what people search around NFTs, with who wins each result, read on 23 October 2026.
Two numbers are fixed; the rest depends on four things we can name.
Delivered in two weeks as a prioritised plan. If we are not the right fit we say so in it, and the plan is yours to run with anyone.
For one project in one language. Thirty days’ notice, no minimum term.
The number of collections, drops and chains; whether it is a game, a brand programme or an art project, since each is sold in different places; how much coverage the category needs; and whether impersonators need clearing first.
Sponsored articles, paid distribution and other media costs are billed separately, each shown with its price before it is bought. Reporting, the tracked AI prompt set and calls are not extra.
A project buying NFT marketing usually compares these. They are built for different outcomes.
| Organic agency, like us | NFT launch agency | Community manager | |
|---|---|---|---|
| Built for | Holders and players who stay | A sell-out on mint day | The people already in your channels |
| Covers | Pages, marketplaces, search, coverage, brand results, AI answers | KOLs, raids, allowlists, paid posts | Discord, Telegram, events, moderation |
| Measured by | Unique and retained holders, active players | Mint speed, followers, volume | Members and engagement |
| Risk | Slower than a launch spike | Speculators who leave with the floor; regulators if it reads as an offer | No new people arrive |
A community manager and an organic agency work well together: they keep the people who arrive, we make sure people who never saw your Discord arrive.
Including us. The answers tell you whether you are buying holders or a weekend.
Four things you will hear elsewhere and not here.
Marketing that promises either is selling an investment, and that is regulated.
Bots, flippers and bought followers are not reported as growth.
We forecast, show the plan and the milestones, and report against them.
A paid piece is a paid piece, for readers and for Google.
Most run mint campaigns: KOLs, Discord growth, allowlists and paid posts. We do the part that lasts: the pages, marketplace listings, searches, coverage and AI answers a collector, player or customer checks before buying and after, measured in holders who stay.
Many crypto agencies list NFTs among their services; few have current NFT work to show. Ask any of them for holders who stayed after the mint, how paid posts are disclosed, and whether they will promise a sell-out. The six questions above are the long form.
As a speculative asset, the market shrank and buyers arrive doubting. As a game item, a membership or a brand collectible, yes, if the thing held is useful and the marketing is aimed at players and customers rather than traders.
Ours starts at $6,000 a month for one project in one language, after a $6,500 fixed-fee audit, with media money billed separately. Mint campaigns are usually priced around KOL fees and media buys, on top of the agency fee.
Yes, as part of this plan: the project’s own pages, the mint and claim pages, the brand queries with “legit” and “scam”, the category searches for games and collectibles, and the marketplace listings that rank for your name.
Mostly not to unique ones: the UK regime covers fungible cryptoassets and MiCA excludes unique, non-fungible ones. A large series can count as fungible in the EU, and in the US NFTs marketed on profit and resale have been treated as securities. Paid endorsements must be disclosed either way.
Yes. We report impersonating collections, phishing mints and fake accounts to the marketplaces, search engines and hosts, and make sure the official pages rank above them.
Marketplace and listing fixes move inside weeks. Pages for the doubt and brand searches move inside the first quarter; category searches such as games or collectibles take two to three quarters.
Tell us the project, the kind of holder you want and the markets. We come back in two weeks with what collectors and players search and ask, how marketplaces and lists show you, what your brand results say, and what the first quarter would look like. If we are not the right fit we will say so.
We reply within one business day, from a person.