The question set
The questions your players or users ask before choosing, per market and in their words, taken from search data, the questions Google lists, and forums.
A question set you can re-run in any tracker
SEO MonsterAI visibility audit
AI Visibility Audit for Casino, Sportsbook and Crypto Brands
What ChatGPT, Perplexity and Google say when your players or users ask them to choose, which pages they build the answer from, and what to change first. Built on your buyers’ questions in each market you are licensed in, not on a generic checker’s prompts.
Fixed-fee audit, two weeks, no retainer to start.
- Best for
- Licensed operators, iGaming affiliates and crypto companies that want to know where they stand in AI answers before paying for AI SEO work or a tracking tool.
- What you get
- A question set per market, every answer from ChatGPT, Perplexity and Google’s AI Overviews with who is named and which pages are cited, a facts check, a crawler-access check, a source map and a ranked plan.
- Price
- $6,500, fixed, delivered in two weeks. No retainer to start; the plan is yours to run with anyone.
- How we work
- Your buyers’ questions, in their words and per market. Every answer kept as evidence with its date. Licensed gambling brands only.
- Also covered
- The same audit reads your Google results and the community threads your players read, so the plan covers all three places a buyer checks you.
- Delivered as
- A written plan ranked by expected effect, the full answer and citation data, and the question set, ready to re-run in any tracker.
Why one check of one assistant misleads
A free checker asks a few prompts once. In gambling and crypto the answer depends on the assistant, the market, the day and the question, so we measured how much.
Two of our own measurements. On 23 October 2026 we put 24 player, bettor and crypto-user questions to ChatGPT and Perplexity and ran 36 plain searches in Google. And since 22 October 2026 our tracker has asked ChatGPT the same 100 questions every day: questions an operator, an affiliate or a crypto project asks when choosing an agency, our own category.
| What we measured | Result | What it means for an audit |
|---|---|---|
| The same 100 questions asked of ChatGPT on two consecutive days: agencies named on both days | 42% (301 of 713). Only 4 of the 100 questions returned the same list | One run is a snapshot of a moving answer. The audit asks each question more than once and reports what holds. |
| Brands named by both ChatGPT and Perplexity for the same casino question | 22 of 51 | Checking one assistant tells you little about the other. The audit covers each one your buyers use. |
| Google AI Overview on plain player and user searches | Casino 0 of 12, sportsbook 11 of 12, crypto 12 of 12 | Which surface matters depends on the vertical. An audit built for software would measure the wrong one for a casino. |
| Crypto questions ChatGPT answered without searching the web | 4 of 8 | Some answers cite nothing. A checker that only counts citations misses where those answers come from. |
| Gambling answers that state a licence or a regulator | 21 of 32 | Being named is half of it. The audit checks the licence, offers and payment times the answers state about you, and counts an answer that declines or only warns separately from one that leaves you out. |
| Gambling citations on the site of the operator the answer names | 5 of 250 | The answer is built elsewhere. The audit’s main output is the map of the pages that build it. |
A tracker shows how often you are named; it does not say why, or what to change. Asked who tracks brand mentions in AI answers, Perplexity named six tools and no agency. The audit is the other half: the reasons, the sources and the order of work.
Method: the 23 October 2026 measurement as on our AI SEO page (ChatGPT gpt-4.1-mini with web search and Perplexity sonar, one answer per question; Google US desktop through DataForSEO). The day-to-day figure is our own tracker’s ChatGPT runs of 22 and 23 October 2026: 100 fixed questions, agencies counted by the tracker’s brand detection. Both are directions from small samples, not market rates.
Why an AI visibility audit for gambling and crypto is its own job
A generic audit checks whether the assistants mention you. Ours checks four things that decide it in this category.
- 1
Your market and licence
Assistants answer by state, province and country, and mention the licence in two thirds of gambling answers. The audit runs your questions in the markets you are licensed in, not in one generic country.
- 2
Your players’ words
“Which casino pays out fastest” and “best sportsbook promo” are not the prompts a checker invents for a brand. The question set comes from what your players and users search and ask.
- 3
The sources, not only the score
In gambling the named operator’s own site was 5 of 250 citations. Knowing you are missing is not enough; the audit names the pages that leave you out.
- 4
The facts the answers state
An answer that names you with an old offer, a slow withdrawal time or the wrong licence can cost more than no answer. Every fact stated about you is checked against your own terms.
What we record on each surface
Each surface works differently in this category, so the audit records different things on each.
| Surface | What we record | Why it matters in your vertical |
|---|---|---|
| ChatGPT | Every answer with and without web search: who is named, in what order, which facts are stated, which pages are cited, and when it answers from memory. | It cited affiliate review sites more than any other kind of page for gambling, and answered half our crypto questions without searching. |
| Perplexity | Every answer with its ten sources, the brands named and the facts stated. | Two thirds of its gambling citations were publishers’ betting sections; its sources are visible, so every answer can be traced. |
| Google AI Overviews | Whether each question shows one, which pages it quotes, and whether one of them is yours. | Shown on 11 of 12 sportsbook and 12 of 12 crypto searches, 0 of 12 casino searches. It quoted brands’ own explainer pages more often than the assistants did. |
| Google results and threads | The ten results for your money and brand searches, and the community threads players and users read. | The assistants search the web; the pages that rank and the threads that are read are what they find. |
Gemini, Claude and Google’s AI Mode go into the question set where your players or users use them; the scope is agreed before the audit starts.
What the audit contains
Six parts, delivered together in two weeks. Each can be handed to your team or to any agency.
The answers
Each question put to ChatGPT, Perplexity and Google more than once, from the country of each market: who is named, in what position, with which facts, which pages are cited, and where the answer declines or only warns.
Every answer kept with its date
The source map
Every cited page, grouped by owner and ranked by how often it is cited: which name you, which name competitors instead, and which state wrong facts.
The pages that decide your answers
The facts check
Your licence, offers, payment methods and times, fees and supported markets as the answers state them, checked against your own terms and the licence against the regulator’s public register.
A list of wrong facts and where each one comes from
The access check
Robots rules for OAI-SearchBot, PerplexityBot and Google, geo-blocking that turns crawlers away, pages that only render with JavaScript, and markup that does not match the page.
Technical fixes, ranked
The plan
What to change first, on your site and on the sources, with the effect we expect and who can do it. If we are not the right fit, the plan says so.
A ranked plan, yours to run with anyone
Who this is for, and who it is not for
The audit pays when a decision depends on it. We say before the call if it does not.
For
Before buying AI SEO
Operators, affiliates and crypto companies about to hire an agency or a tool, that want to know what is wrong first.
After a tracker shows a gap
Teams that already see in a dashboard that competitors are named instead, and need to know why and what to do.
When the answers are wrong
Brands that assistants describe with old offers, wrong fees or the wrong licence, and that need to find the source.
Not for
Unlicensed or grey-market gambling brands
We work only with brands licensed where they target players.
A quick score
If you want a number for one prompt today, a free checker gives it in minutes. The audit is for a decision.
How the two weeks run
Four steps from access to plan. You keep everything we collect.
- 1
Scope
Days 1–2
Your markets, licences, competitors and assistants agreed; the question set drafted from your buyers’ words and sent to you.
The question set, approved by you
- 2
Answers
Days 3–9
Every question run on each surface more than once, the answers and their sources stored with dates.
The raw answer and citation data
- 3
Sources and checks
Days 6–12
The source map built, the facts the answers state checked against your terms, the crawler-access check run.
Source map, facts list, access findings
- 4
Plan
Day 14
The findings ranked by expected effect and turned into a plan: what to change on your site, on the sources, and in what order.
The plan, yours to run with anyone
What happens after
Nothing, unless you want it to. The plan and the data are yours. If you want the work done, a retainer starts from the plan; if you buy a tracker, the question set loads into it.
Free checker, tracking tool, audit or retainer
Four things are sold as AI visibility. They answer different questions, and most teams need two of them.
| Free checker | Tracking tool | Our audit | Retainer | |
|---|---|---|---|---|
| What it tells you | Whether you are mentioned on the prompts it picks, today | How often you are mentioned on the prompts you set, over time | Why you are or are not named, by whom instead, from which pages, and what to change first | The plan carried out, and whether it moved the answers |
| Whose questions | The checker’s | Yours, if you write them | Your buyers’, per market | The audit’s set, extended |
| Who acts on it | You | Your team | Your team, us or another agency | Us, with your team |
| Cost | Free | A monthly subscription | $6,500, once | From $6,000 a month for one market |
Many teams end up with an audit and a tracker: the audit says what to fix, the tracker shows whether it moved. Ours hands over the question set so any tracker can run it.
Price
One fixed number, and what it covers.
$6,500, fixed.
One brand in one market: AI answers, Google results and community threads, delivered in two weeks as a ranked plan with the data behind it.
More markets.
Each further market has its own questions, sources and rules. We quote it before we start, never after.
No retainer to start.
The audit stands on its own. If a retainer follows, it starts from $6,000 a month for one market, with thirty days’ notice and no minimum term.
What the market quotes.
Asked what an AI visibility audit costs, ChatGPT quoted $1,500 to $5,000 for a professional audit and Perplexity $1,000 to $10,000 for a one-time audit. Ours covers three surfaces and the sources, in a regulated category.
What to ask any AI visibility audit provider
Five questions that show whether an audit will change a decision, with the answer to expect and ours.
- 1
Whose questions will you run, and from where?
- Expect
- Your buyers’ questions, asked from each market’s country, agreed with you before the runs.
- Us
- Drafted from your buyers’ words and approved by you on day two.
- 2
How many times is each question run, and on which assistants?
- Expect
- More than once, on named assistants, with dates.
- Us
- Each question more than once on every surface in scope; every answer kept.
- 3
Will you show which pages the answers come from?
- Expect
- A source map, not only a mention count.
- Us
- The source map is the core of the audit.
- 4
Do you check the facts the answers state about us?
- Expect
- Licence, offers, fees and payment times checked against your terms.
- Us
- Every stated fact, with the page it came from.
- 5
What do we keep if we stop after the audit?
- Expect
- The plan, the data and the questions, with no tie to the provider.
- Us
- All of it, and the question set in a format any tracker can load.
What the audit does not do
An audit is sold on promises too. These are the ones we do not make.
One visibility score
A single number hides which assistant, market and question it comes from. We report each.
Answers that hold
Assistants change their answers from day to day. The audit reports what held across runs, not a guarantee.
Fixes by itself
The audit finds what to change. Changing it is work, done by your team, us or anyone you choose.
Advice for unlicensed markets
We audit the markets you are licensed in, and say so where an answer names you somewhere you may not take players.
Questions
What is an AI visibility audit?
A measured answer to three questions: what ChatGPT, Perplexity and Google’s AI features say when your buyers ask them to choose, which pages they build that answer from, and what to change first. Ours runs your buyers’ questions per market, checks the facts the answers state about you, and ends in a ranked plan.
How much does an AI visibility audit cost?
Ours is $6,500, fixed, for one brand in one market, delivered in two weeks, and it also covers your Google results and community threads. Asked the same question, ChatGPT quoted $1,500 to $5,000 for a professional audit and Perplexity $1,000 to $10,000.
Is there a free AI visibility audit?
Free checkers exist, from Ahrefs, HubSpot and Amplitude among others, and they are a fair first look at whether you are mentioned. They run their own prompts once; they do not run your players’ questions by market, map the sources or check the facts the answers state.
Should we buy an AI visibility tool or an audit?
A tool if you already know why you are missing and have people to fix it; an audit if you need to know why and what to do first. Many teams end up with both: the audit’s question set can be loaded into a tracker to see whether the fixes moved the answers.
How long does the audit take?
Two weeks from access to the plan: the question set agreed in the first two days, the runs in the first week and a half, the sources and checks alongside them, the plan on day fourteen.
What do you need from us?
The markets you are licensed in, the competitors you measure yourself against, and read access to Search Console and your analytics if you want visits from assistants included. Nothing is changed on your site during the audit.
Do you audit crypto and web3 projects too?
Yes. The same audit runs your users’ questions about buying, staking, storing and fees, by country, and checks fees, licences and supported countries as the answers state them.
Request the audit.
Tell us your site. We reply within a business day with the markets and assistants we would cover and a start date. Two weeks later you have the answers, the sources and the plan.
We reply within one business day, from a person.